With Kennards Hire You Can
As a company that's been around since 1948, we know what matters most: family and it's at the heart of everything we do. We're the largest family-owned equipment hire company in Australia and New Zealand, with more than 2,000 team members located at over 200 sites and branches. Our mission is clear: we want to be the best hire company in the world. We're committed to growing sustainably and innovating in ways that benefit our people, our customers and our business. And at the end of the day, we're all focused on delivering what we say we will do – make our customers' jobs easy.
About the role As a Digital Content Specialist, you will shape and execute a content strategy aimed at enhancing the customer experience across multiple channels. Your role involves crafting purpose-driven content for eDMs, social media, digital platforms, and in-store channels to ensure alignment with our brand values and customer expectations.
Key Responsibilities: Develop and deliver strategic, purpose-driven content for eDMs, social media, digital platforms, and in-store channels. Generate personalised, relevant content to engage and retain new and existing customers. Analyse the customer journey to provide relevant and timely content that enhances the customer experience. Build and implement a content calendar to ensure timely delivery against key KPIs. Analyse content performance and optimise for better engagement. Stay updated with the latest trends in digital content and marketing. Write and execute the digital content strategy across websites, social media, email, and in-branch platforms. Manage planning and budget, collaborating closely with agency partners to deliver outcomes on time. Work alongside agencies and marketing teams to foster continuous growth with impactful content. Expand our email marketing efforts across mass-market and B2B audiences. Oversee community management to enhance customer engagement. About You You are a passionate digital content professional with a deep understanding of customer journeys and a strong commitment to enhancing the customer experience. You possess the following:
2+ years' experience working in digital content production. Experience working with agencies, delivering positive outcomes and alignment with brand guidelines. Strong analytical skills and proficiency in interpreting campaign data to drive actionable insights and recommendations. Understanding of Customer Experience and Customer Journeys. Strong communication and interpersonal skills. Ability to work in a team environment and on your own, while meeting deadlines. Experience with e-commerce platforms, CRM systems, and marketing automation tools is a plus. Join our team
You can always tell someone who works at Kennards Hire. They're well-rounded, fair-dinkum and damn good at what they do. Once you walk through our door, we'll back you all the way with the tools and resources you'll need to succeed. You'll be trusted as part of our family, supported to lead in many ways and have opportunities to develop and grow your expertise.
There's also a great range of employee benefits and rewards on offer including:
All the training and development you need to build a successful career with us. Pathways to pursue your career, nationally and internationally. Additional financial benefits if you stay with us for more than five years (to say thanks for your loyalty). Opportunity for profit share. Great employee discount rates on our hire gear. Our annual awards night, team BBQs and many other fun social events. So, whether you're starting out, switching roles, changing industries or ready to make your next career move, With Kennards Hire You Can.
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