If you are passionate about marketing and in particular Customer Marketing, this is the role for you! You will be part of a team which has digital marketing & optimisation specialists, focused on driving excitement for our customers & delivering business outcomes through highly impactful, relevant, and timely customer communications.
About Us At Sportsbet, we're united behind our purpose to "Bring Excitement to Life" for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we're a global player, but in Melbourne, Sydney and Darwin we're a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!).
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
In 2023, we were a recipient of LinkedIn's Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.
About The Role Reporting into the Mass CRM Manager, you focus on operational campaign execution that drives customer engagement and delivers business outcomes through impactful, relevant, and timely customer communications. This role includes overseeing end-to-end execution and optimisation of customer marketing campaigns to provide best-in-class omnichannel experiences across SMS, email, push notifications, and in-app messaging. You will collaborate with the Customer Marketing Strategy team to align communication approaches across major events, product launches, and other business objectives to engage customers and drive business outcomes.
Responsibilities Include: Lead the delivery of innovative, engaging and personalised campaigns from the Customer Marketing Power Plan across owned channels. Champion our brand tone of voice through copy and style of communications, ensuring we maximise our Product, Racing, and Sporting experiences. Develop and share detailed communication plans for each campaign, including copy, creative, timing, and placements. Lead the build and optimisation of core automated journeys within Braze based on behavioural triggers & high value actions. Ensure all campaigns are delivering as expected & to the right customers, with a heightened focus on regulatory or high impact campaigns. Conduct quality assurance checks on CRM communications campaigns to ensure accuracy, compliance with standards, and regulatory adherence. Please note, this is a 6 month maternity leave cover commencing in Jan 2025.
The Perks We work hard and play hard, so along with a competitive salary, here's some of our other perks:
25 days FTE annual leave (that's right, a whole extra week!) Weekly concierge service including free massages, manicure/nail appointments – all onsite! Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?) End of trip facilities with an onsite table tennis and pool table. We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.
What's the Green Tick Feeling? Well, it's different for everyone, yet unites us all. It's the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you're thriving when working at Sportsbet.
We're an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
Ready for your Green Tick Feeling? Apply now
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