Description
Kindred Bravely is looking for a data-driven and innovative CRM Marketing Manager who wants to help make mom's lives easier through our offering of functional, comfortable maternity and nursing apparel.
About Us: We've built an amazing team of 50+ people based all over the world. From the beginning, Kindred Bravely has sought to support moms with great breastfeeding & maternity clothes, exceptional customer care, and encouraging content - but also with great jobs that allow them to grow their careers while working from home. From our first team member in 2015, we've tried to make Kindred Bravely a company where we want to work. Our goal has been to empower our team to work remotely to support their families and women on the motherhood journey. We foster a culture of diversity, equity, inclusion, and belonging, and we're committed to attracting and retaining diverse talent. Oh, and did we mention we've been on Inc. 5000's list of fastest-growing privately held companies for six years in a row? Our award-winning product has been featured in Self Magazine, Forbes, What to Expect, Ovia, BabyCenter, and Romper!
The Opportunity: The ideal candidate will have a strong background in eCommerce analytics, email and SMS, and lifecycle marketing with a proven track record of driving measurable retention improvement and loyalty. Reporting to the Marketing Director, you will play a key role in shaping the future of our customer engagement strategy; developing and executing CRM strategies to improve customer engagement, retention, and lifetime value, while identifying new opportunities to drive growth.
We are looking for someone who… Is exceptional at whatever they do. You proactively seek to solve puzzles, find solutions, and uncover new opportunities. This is the most important factor in your success. You must be a self-starter who is always seeking to improve.Is innovative. You have a retention marketing playbook, but you know how to adapt based on the customer lifecycle and the data at hand.Is intellectually curious. You love to learn and grow both personally and professionally.Is a finisher. You must love the details of your work, and work dutifully to ensure tasks are complete, accurate, and on deadline.Is collaborative. You love to understand the full customer journey and work cross functionally to ensure the best customer experience at every touchpoint. Is hands-on. You roll up your sleeves to dig into data, build reports, set up segments, and test flows in the pursuit of improving her brand experience. Requirements
Own and drive the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention.Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention. Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities.Leverage data from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely) to analyze customer behavior and trends, uncovering opportunities to increase customer lifetime value and improve marketing effectiveness.Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches.Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn.Own weekly and monthly reporting across all CRM channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results.Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist.Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience, Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives.Implement and support an innovative and comprehensive strategy for a loyalty and referral program, ensuring its successful implementation in collaboration with the eCommerce team and evaluating success and optimization post-launch to drive continuous improvement.Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle.Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function.Experience: Bachelor's degree in a related field (e.g. Marketing, Communications, Business).3-5 years hands-on experience managing CRM strategy + lifecycle marketing2+ years team management experienceKlaviyo, Attentive, and Shopify experience preferredExperience with a wide range of loyalty and referral platforms a plus.Exceptional data analysis and Excel skills. Looker experience a plus.Proficiency in GA4.Effective communication and presentation skills.Benefits: Competitive salary and benefits package.Monthly reimbursement for spending on a "Random Act of Generosity".40% off product discounts on the Kindred Bravely and 15% off for friends and family! #J-18808-Ljbffr