We are a leading brand in the online education and biz opp space, offering comprehensive coaching and mentorship programs that include both dropshipping and service-based business models. Our programs are designed to guide individuals in launching and managing successful dropshipping businesses and initiating thriving online service-oriented businesses.
As our Creative Director, you will lead the creative vision behind new educational offers and content for our online programs, coaching individuals to launch successful e-commerce and service-based businesses. With direct response expertise, you will creative direct compelling offers, ads, VSLs and landing pages to attract and convert aspiring entrepreneurs. Managing a team of creative specialists, you will leverage your deep experience in the online education and direct response industry to expand the impact of our industry-leading biz opp and dropshipping curriculums.
Responsibilities
Develop and implement comprehensive creative strategies for our dropshipping and service-based business programs, ensuring they resonate with our target audience of aspiring entrepreneurs.
Conceptualize, write, and edit compelling and informative content across offers, ads, VSLs and landing pages.
Collaborate with our team to ensure that our educational content is aligned with our curriculum and meets the evolving needs of our students.
Manage and mentor a team of creative specialists, including designers, copywriters, and videographers, fostering a collaborative and productive environment.
Analyze program performance and data to identify areas for improvement, making data-driven decisions that enhance student engagement and learning outcomes.
Present creative concepts, strategies, and results to senior leadership, demonstrating the impact of your work on the company's success.
Requirements
Minimum of 5+ years of experience in online education, direct response marketing, or a related creative field.
Proven track record of developing compelling and results-oriented creative content that drives engagement and conversions.
Expertise in crafting engaging landing pages, sales videos (VSLs), and social media ads that convert prospects into paying students.
In-depth understanding of dropshipping and service-based business models, including market trends, target audiences, and industry-specific challenges.
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software (e.g., Premiere Pro).
Exceptional communication and interpersonal skills, collaborating effectively with team members, clients, and stakeholders.
Ability to work independently and as part of a team, demonstrating initiative, problem-solving abilities, and a strong work ethic.
Passion for education and entrepreneurship, driven to empower others to achieve financial independence through business success.
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