Job ID: 2841541 | Amazon Web Services Australia Pty LtdThe APJ Brand Marketing team is seeking an experienced, visionary Content Marketing Manager to join our new team. In this role, you will define, plan, execute, and measure the content marketing strategy and assets for APJ Brand Campaigns and drive improvements in brand perception and mindshare. You will be a natural storyteller, who thrives in creating new, highly creative but also data driven campaigns and experiments, that inspire and capture mindshare. You will partner with our international, APJ and country level marketing teams and external agency/partners.Ownership of work is extremely important, and candidates should have a proven record of overseeing projects from strategy to execution.You should enjoy thinking big about new opportunities and be passionate about delivering high quality results on time.Key job responsibilitiesWork with internal stakeholders and external agency partners to build the APJ Brand Marketing content marketing strategy (creative direction, priority themes, messaging, customer journey).Produce compelling storytelling-first content, anchored in business outcomes.Build content in highly engaging, video-first and interactive media formats.Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.Work with the global AWS Brand Strategy and Advertising teams to align/improve the impact of global programs in APJ.Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.Define the ideal customer journey for target personas and industries.Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.About the teamAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.BASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsPREFERRED QUALIFICATIONSExperience in multi-territory campaign managementExperience in digital marketing and content production timelines and processAcknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.IDE statement: Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.Posted: November 14, 2024 (Updated 4 days ago)
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