Consumer Insight + Research Specialist

Details of the offer

Job Description:Mc Donald's Australia is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment. Could you be our next Consumer Insight + Research Specialist? With your experience working as a research dualist or in a previous consumer insight role, you will help bring millions of Macca's customers voices to life and input into key business decisions. You are naturally curious, a keen problem solver with experience in both Quantitative and Qualitative research methodologies. What can you expect on a day-to-day basis? Running both quant and qual research projects, across brand, menu and value pillars Partnering and advising subject matter experts from around the Macca's business on research design, inputs, and results Overseeing comms tracking + evaluative tools and delivering results to stakeholders Working closely with our trusted research suppliers ensuring we are working well as a collective Mining current quant data sources to help shape the strategic direction of growth platforms Coaching and collaborating with other teams on how to use consumer data to improve decision making Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance Championing the customer voice in various forums to ensure we are staying customer centric Your keys to success Has 4+ years' experience in Market Research / Consumer insights (either dualist at research agency or experience in blue-chip FMCG or QSR brand) Advanced understanding and application of quantitative and qualitative research methodologies Ability to join the dots between multiple sources of information to help inform the bigger picture Ability to simplify research reports down to actionable insights that will help shape the business Quantitative technical skills Excel, SPSS, Tableau Q (or similar software's) Quantitative capability to find the story from raw data and present it in a compelling way Experience with Brand, communication, and/or innovation Qualitative projects Excellent data visualization skills and an eye for detail. Business acumen and the ability to communicate across stakeholders Strong skills in project management Exceptional attention detail, organizational and time management skills #J-18808-Ljbffr


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