Marketing Communications (Marketing & Communications) Full time Salary: $120,000 - $135,000 p.a.
+ super & salary packaging Communications and Media ManagerFull Time, ongoing position (will consider part time)Malvern/Hybrid working Cabrini offers: Tax savings - Salary packaging up to $15,900 tax-free each year, plus $2650 meal & entertainment card benefitsOpportunity to join a newly formed marketing and communications team making an impactHybrid and flexible team working arrangementParking onsite $15 per week, close to public transport with discounted Myki Commuter fares availableSpecial workplace culture in a values driven, NFP environmentHow you will make an impactAs part of a newly formed marketing team, the Communications and Media Manager is responsible for the storytelling function at Cabrini.
They find, plan and craft a range of engaging stories and content across traditional and digital channels both internally and externally, to influence perception of Cabrini among key audiences - all in line with the marketing and communications strategy.
You will lead editorial planning and quality control, copywriting for a wide variety of purposes, and collaborate with subject matter experts and the wider marketing team to execute on storytelling.
As an experienced media manager, you will effectively handle reactive enquiries as well as proactively identify newsworthy angles, building successful media packages resulting in regular earned media coverage.
Key responsibilities will include: Work collaboratively with various stakeholders and departments on the planning and execution of effective internal and external communication activitiesDrive the reactive and proactive media function, including the preparation of high quality and timely media materialsOwn and maintain the storytelling function, including the content calendar which outlines story flow and communications plansDeliver a regular suite of stories that supports the desired perceptual shift in key audiencesDevelop engaging written content that is fit for channel and supports strategic objectivesSupport the delivery of an official tone of voice and language frameworkSupport internal Cabrini publications including intranet content and internal newslettersSupporting the Head of Strategic Communications on change communications projectsAbout youYou will be a proactive and dynamic communications operator, able to navigate complex stakeholder environments and excited by the prospect of helping to build a newly established marketing and communications function.
Relevant tertiary qualifications and demonstrated experience in mid-level to senior media and communications rolesA background in journalism or copywritingDemonstrated ability to lead editorial and content planningExcellent writing skills with a proven ability to interpret and prepare communication materials for a range of channels and audiences, to a high standardProven ability to manage proactive and reactive media relations, with established media relationshipsExcellent collaboration, communication and interpersonal skills - able to liaise with people at all levels of the organisation and external stakeholdersAble to navigate a range of marketing tools and collaboration softwareAbility to manage multiple projects with flexibility, agility and good humour to adapt to changing demands and prioritiesAble to demonstrate creativity, innovation and sound judgement in relation to communicationExperience in the healthcare sector a bonus, but not essentialEnquiries to: Verity Lowe, Head of Strategic Communications on
Does this sound like your new role?
Bring your skills and enthusiasm to Cabrini Health and help optimise the patient experience and health outcomes for our community.
Cabrini Health acknowledges the importance of creating a work environment that is welcoming, safe, equitable and inclusive for people of all backgrounds and abilities.
Inclusion is core to our mission.
As part of our commitment to Reconciliation and Closing the Gap in employment related outcomes, we encourage applications from Aboriginal and Torres Strait Islander Peoples.
Working for Cabrini Cabrini Health is a Catholic, private, for-purpose health service located in Melbourne's southeast.
Inspired by the mission and ethic of care of the Cabrini Sisters, providing quality, compassionate care to our community for more than 75 years.
Our highly skilled staff and specialists incorporate clinical research, innovative models of care and state-of-the-art technology to deliver the best possible care and outcomes for our patients.
Our values: Compassion - Integrity - Courage - Respect MANDATORY FOR ALL NEW STAFF TO CABRINI Employment with Cabrini Health will be based on satisfactory background checks such as professional references, National Police Check, vaccinations for annual Influenza and COVID-19 (recommended), plus a Working with Children Check (WWCC) may also be requested.
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