Company
This client is one of the largest blockchain development companies in the world building out household name applications across finance, DeFi, NFT's and general Blockchain SaaS solutions. Most of their employees operate fully remotely and we are looking for staff across a number of disciplines with this top tier client.
Responsibilities
Define objectives for the marketing function in partnership with other senior leaders of the organisation
Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
Empower marketing team leads across the Direct (Developer and B2C) and Institutional channels to succeed in their roles and deliver commercial outcomes across our product suite
Empower our Developer Relations/Community Management team to grow the addressable market for our products and the overall blockchain ecosystem
Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
Support and enable the Brand and PR teams to tell a compelling and coherent narrative about the company and the role of the company and its products in the emergence of the decentralised web
Requirements
10+ years of experience in technology, financial services, or fintech companies, of which 5 of the years were focused on a leadership or management role in a marketing function
Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation (millions of daily users, tens or hundreds of millions of dollars of revenue)
Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
Strong project management capability and detail orientation
Experience growing passionate user or developer communities in order to catalyse market adoption of technologies
Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
A collaborative approach to working with stakeholders with a variety of reasoned views and expectations
Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
Understanding of the developer ecosystem (web3) and the web2 developer ecosystems, and a view towards how to drive web3 adoption
Understanding of decentralised finance and financial technology, its growth vectors, and the key attributes of its community
Potential Skills
Strong writing and editing skills, and a view around coherent visual identity
An MBA or another advanced degree from a reputed University
Worked in company cultures that bring together smart, talented, people from diverse backgrounds that enjoy a collaborative and innovative environment that supports flexible and agile working
Have experience in a startup or as an entrepreneur
Remuneration And Benefits
Better than market rate with equity plan
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Cryptorecruit is the world's leading specialist recruiter for the blockchain/cryptocurrency industry. We recruit positions from CEO, CTO, Project Managers, Solidity Developers, Frontend and Backend Blockchain Developers to Marketing/Sales and Customer Service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
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