Channel Marketing ManagerCompany: ProSpend
ProSpend builds spend management software designed to revolutionise business processes. Built by, led by and delivered by a team of Ambitious Trailblazers. We are passionate about what we do and how our technology can solve the spend management processes for companies and we are shaped by three core values that guide us every day.
We focus on results: We believe we are accountable to our customers to achieve real, tangible results. Our approach to building and improving our products places customer truths at the core of new development.
The Extra Mile: We believe in customer success. Customer service and solving problems matter to us. We know that customer success has just as much value as the product we offer.
We envision BIG: We have a thirst for innovation and have ambitious goals. We want to continue to be the market leaders in business spend management.
The Channel Marketing Manager, reporting to the Head of Growth and Marketing, is responsible for developing, implementing, and managing channel marketing strategies and co-marketing programs to drive growth and revenue through our partner ecosystem. This role requires close collaboration with the Head of Partner & Business development sales, product, and marketing teams.
Key Responsibilities: Develop comprehensive channel marketing plans and execute co-marketing campaigns to support partner growth and achieve lead-generation and revenue targets.Identify key market opportunities and develop targeted marketing programs.Build and maintain strong relationships with channel partners.Provide partners with the necessary tools, training, and resources to successfully market and sell our products.Design and execute co-marketing campaigns with channel partners.Monitor and analyse campaign performance, making data-driven adjustments to optimise results.Develop and distribute marketing materials tailored to the needs of channel partners.Ensure consistency and alignment with the overall brand messaging and positioning.Establish KPIs and metrics to measure the effectiveness of channel marketing programs.Regularly report on channel marketing performance, providing insights and recommendations for improvement.Qualifications: Bachelor's degree in Marketing, Business, or a related field.3+ years of experience in channel marketing, partner marketing, or a similar role.Strong understanding of channel sales and marketing dynamics.Excellent communication and interpersonal skills.Proven ability to develop and execute successful marketing campaigns.Proficiency in HubSpot.Analytical mindset with the ability to interpret data and make strategic decisions.Goals and Objectives: Achieve or exceed revenue targets through effective channel marketing strategies.Increase partner engagement and satisfaction by providing exceptional marketing support and resources.Develop and execute high-impact co-marketing campaigns that drive lead generation and sales.Ensure all channel marketing activities are aligned with ProSpend's brand and messaging.Continuously gather and analyse market data to refine strategies and stay ahead of the competition.Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
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