Job Purpose This is a new role, created to recognise the importance RM gives to growing our already successful business. Reporting to the Assessment Sales Lead, the Business Development Manager will be responsible for growing our client base.
The role will be new business focused, and you will be directly responsible for pipeline growth and selling into new client organisations. Target organisations will included small and medium sized qualifications providers looking to harness the benefits of e-assessment technology.
You will have support from colleagues across the business to create compelling propositions tailored to meet the unique needs of customers in this segment. On a day to day basis, you will be working closely with Pre-Sales, Product Development and Customer Relationship Management colleagues. You will also have the support of the your Sales Lead.
Key Challenges & Opportunities The business is focused on growth and expanding our reach into the qualifications market will be integral to that growth story. We already have a strong track record of selling into a range of segments and we have a solid base from which to grow further.
We are now looking for someone who has the appetite, focus and determination to help RM to maximise the sales opportunities within our assessment business and to significantly grow our acquisition of new customers.
Key challenges and opportunities for this role will be:
To lead the implementation of the qualification market segments sales strategy To develop a new business pipeline to deliver Order Intake and Revenue in line with expectations To directly inform new proposition and product developments that will support our growth ambitions To develop an effective sales and marketing model that includes direct selling, working with partners and where appropriate licence only sales To understand the unique characteristics of targeted qualifications markets and to find ways of winning new customers Responsibilities Sales planning: Contribute to the definition of the qualifications segment strategy. Work closely with the Sales Lead and other colleagues to ensure product, project and operations alignment with the strategy to ensure success Personal Commitment : Taking direct responsibility for the development of a credible pipeline of opportunities in the targeted segments. Working individually and with colleagues to develop new relationships with potential customers and partners to find and convert growth opportunities. Financial : Delivery of revenue and profit targets for the short, medium and long term. Achievement of order intake and margin objectives. Strategic : Contribute to RM's segment marketing strategy, ensuring that the marketing plan supports the sales strategy you have developed. Governance: Present compelling cases to progress identified opportunities through to proposal or bid stage. Secure support for proposed propositions, solutions and related costs models. Experience Experience of successfully developing and implementing a segment focused sales strategy with an estimated contract value of £1.5m per annum Successful track record of hunting for new business and building significant sales pipeline Experience of meeting and exceeding sales targets on an annual basis Strong ability to develop and manage business relationships at all levels, including senior customer relationships, and to effectively influence senior internal stakeholders Experience of bidding for private sector contracts Strong communication skills applicable through multiple channels (written, spoken, workshops, presentations) Experience of working in the technology sector, ideally within EdTech A network within the education space, ideally within the qualifications sector would be desirable but not essential
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