BUILDING PARTNERSHIPS WITH FRASER'S WINNING EDGE As we expand our footprint in Southeast Asia, China, the Middle East and Africa, our strategy is to build on a platform of product excellence, innovation, sustainability and a commitment to our partners and investors to deliver high returns on investment. 25 Years 7 Brands 100+ Properties 40+ Cities 20+ Countries 19,200+ Rooms 5,200+ OUR BRANDS With 25 years of hospitality experience and guest engagement, we have crafted an award-winning stable of brands that travellers trust, while delivering efficient operations and optimal returns. We thrive on our ability to offer a brand for every taste, from classic and sophisticated long-stay apartments with understated luxury, to vibrant and dynamic concepts that offer a fresh perspective on hospitality. Our success as the world's leading serviced apartment brand lies in our unrivalled level of expertise. BRANDING & MARKETING Skilled public relations and social media experts position each property through digital and offline brand advertising and global marketing outreach. FRASER WORLD LOYALTY PROGRAMME Designed to build loyalty among customers, Fraser World is a tiered membership programme designed to engage guests with a wealth of exclusive benefits. OPERATIONS Dedicated teams put in place procedures and systems to ensure Fraser's high service standards and drive profitability. This includes manpower training, property and service audits and guest feedback channels. DESIGN & TECHNICAL SERVICES A team of specialists noted for their expertise in converting existing buildings, mixed-use or new builds. All are built to international specifications and showcase an award-winning design specific to a Fraser branded property. SYSTEMS AND TECHNOLOGY We leverage the latest technology and innovation to enhance the guest experience while managing operating costs, such as high connectivity, integrated booking systems and state-of-the-art meeting facilities. SALES & DISTRIBUTION Our regional sales headquarters leverages on a wide network of contacts and in-depth market knowledge to extend our reach and grow the business. Well supported by our business intelligence and analytics platforms, our teams are able to respond quickly to local market conditions with effective strategies for success. We have a proven track record of optimizing property life cycles, driving performance and improving operational efficiency. At the same time, the Fraser Advantage emphasises open, transparent partnerships based on trust and track record. As owner-operators, we care about the same things - space efficiency, guest experience, market share and profitability - and by working together we will unlock the potential of your assets. With our proven success and owner-operator experience, we are in a prime position to offer like-minded partners all the tools and expertise for a sustained, competitive edge. #J-18808-Ljbffr
