Brand Management (Marketing & Communications) We are looking for a Brand Manager to join our team to define and execute the strategic marketing plan for one of our iconic brands!
ABOUT THE JOB Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products' renewal and animation of core catalogue).Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country's needs.Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.Supervise the entire development process and the respect of deadlines.Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.).Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales). Mobilise other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy.Define clear messages to present to top management and accompany the teams in the preparation of meetings.Build, develop and manage your team, train them and develop their marketing expertise and know-how.ABOUT YOU You will have experience in end-to-end marketing brand execution & trade marketing experience.You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products.You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated.You will have previous experience in forecasting and data analytics is essential.You will have previous experience in dealing with media agencies and briefings.You will be an excellent communicator to engage and deal with various internal and external stakeholders.You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.ABOUT THE PERKS Profit Share, Life insurance and Income Protection.On-site gym, on site café & on site staff shop at our St Kilda Road head office.Access to Health & Well-being programs throughout the year.Corporate & Staff discounts as well as annual product allowance to use.L'Oréal Australia is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.
#J-18808-Ljbffr