Brand Manager, ANZ (18 months contract)Are you ready for an exciting journey to bring the LEGO brand, vision, and values to life in LEGO Australia and New Zealand!
This is an 18-month contract role for parental leave. No relocation assistance is offered for this position.
Core ResponsibilitiesYou will play a central role in the marketing team as product expert for the portfolio, and be accountable for driving performance aligned with key success metrics.
Brand Management (60%) Be the product and audience expert for an assigned portfolioDevelop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumersCollaborate with a variety of functions across Marketing, Sales, Operations and Business Intelligence to ensure alignment with audience strategies and achievement of objectivesReview competitors' activity and changing market needs to facilitate adjustments to audience strategies when neededFeed into pricing and lead assortment for the portfolioBe an active member of the APAC Brand Marketing Network for respective themes and audiencesDevelop and implement media strategies (both traditional and digital), working closely with agency partnersLead commercial partner relationships aligned with the portfolio and audience responsibilities of this roleInput into the BU strategy development, objective setting process and consumer communications planningPrepare for and present theme assortment and supporting marketing activities at key selling-in and collaboration meetings throughout the yearBusiness Management (40%) Lead consumer sales recommendations for the audience portfolio; which includes monthly forecasting and active participation in the S&OP planning processWeekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as requiredHave a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarksPlan and run budgets related to multiple brands and marketing campaignsDo you have what it takes?In-depth consumer goods experience with a track record in brand or product managementHigh level of marketing understanding and commercial competenceExperience driving brand growth and health metricsExcellent communication and presentation skillsStrong analytical skills with a proficiency in using data to drive business resultsPositive and effective team-player, with experience working cross-functionally to bring plans to lifeTime management skills with the ability to prioritiseCurious about learning, with a growth mentalityPassionate about the brand!Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
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