Brand Executive - TFE Hotels Head Office, Sydney It's an exciting time to be a part of TFE Hotels. We're growing fast, and we're surrounded by exciting opportunities in new locales, and across our existing hotels. The best part is that we're large enough to harness those opportunities and agile enough for you to be truly involved and make a direct impact on the way we operate.
The Role You will play an integral role in delivering distinctive and differentiated experiences across our portfolio of brands to grow market share and maximise business returns. From maintaining the integrity of our brands to enhancing our guest experience and delivering on strategic brand plans, you will work collaboratively with key stakeholders across the business to ensure the ongoing strength and success of our brands, both existing and new.
Key responsibilities: Support the development, management, and maintenance of brand standards and assets. Help articulate and develop guest experiences that define each of the brands across the portfolio. Implement marketing and brand activity that supports business priorities and delivers against brand plans. Support media planning, creative development, and asset delivery for brand advertising and tactical campaigns across multiple online and offline channels. Help brief external creative agencies for campaigns ensuring adherence to brand guidelines to maintain integrity, consistency, and relevancy throughout the customer journey. Assist in identifying, securing, and activating brand partnerships in line with the annual brand plans. Manage social media agencies including reviewing and approving brand content and liaising with hotels for social media activations. Coordinate and lead photo and video shoots for brands and hotels ensuring compliance with brand standards and visual identity. Maintain and update brand and hotel imagery on the digital asset library, print/digital files for hotels, brand guidelines, and playbooks. Provide brand-led copywriting across a wide range of mediums including presentations, social platforms, and EDMs. Support new hotel openings including brand materials, asset creation, and the execution of pre and post-opening marketing plans. Manage design requests from hotels ensuring a high quality across all collateral and design pieces. Provide input into brand performance reporting including post-analysis of campaigns, periodic brand search analysis, social media metrics, and partnership campaigns as required. Work collaboratively with the hotel and revenue teams to create and implement brand-led accommodation packages and offers to support revenue generation. Provide general administrative support and preparation of budgets, plans, reports, and presentations for key internal stakeholders. About You: Minimum 2 years marketing experience in a similar role. Knowledge and experience in working with creative agencies and media partners. Excellent written and oral communication skills. You're competent (and confident!) in using Microsoft Office applications including Word, PowerPoint, and Excel. Strong attention to detail, well organised and time efficient. Good problem-solving skills and collaborative thinking. Ability to work in a dynamic, agile environment. A can-do attitude, and drive to continually raise the bar in everything you do. Ability to manage internal stakeholders and build strong relationships within the organisation. Tertiary qualification in marketing or related business course desirable. Previous experience in the hotel or travel-related industry is desirable. Additional benefits: Enjoy global hotel discounts for you, your family, and your friends. Paid Birthday leave to celebrate the day. Treat your taste buds at our food and beverage outlets inclusive of some cool bars with amazing views. Additional paid leave days to attend to the things in life that are important to you. Paid parental leave and more! ---------------------------------------------------------- ----------------------------------------------------------
Life at TFE is brimming with possibility. We're the only international hotel group headquartered in Sydney, and we're looking for passionate people ready to dive in and move with us. Today, we have seven brands, with 69 hotels, in six countries… and we're not stopping there, with 20 new hotels underway and more in the pipeline. Everyone at TFE is invited to take ownership and help shape our future. If you're authentic, flexible and talented, you'll find more than you expected, and we'll support you every step of the way.
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