Avant is Australia's leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 130 years.
Avant now represents 85,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. Building on this heritage, our vision is to be the most trusted professional partner in supporting doctors throughout their lives and careers.
As a mutual organisation, owned by members and run purely for their benefit, our members are at the centre of all we do. As well as providing products and services to our members, we play a broader community role by advocating for improvements in the healthcare system and in quality, safety and professionalism in medicine, through delivering education and research activities.
About the role:
We are looking for a Marketing Manager to join our Life Insurance team on a contract basis until 30th June 2025. Start immediate or January 2025.
This role has responsibility for developing and executing marketing campaigns focusing on lead generation and sales growth for our Life Insurance and advice distribution channel.
Focus of the role:
Work with marketing and senior business stakeholders to plan, develop and execute integrated marketing plans. Deliver support toolkits to enable growth and education across all channels. Develop communication materials and assets for use across all channels. Work closely with our marketing team and agencies to optimise campaigns and events for a direct-to-consumer audience. Key accountability for the role includes:
Implement go-to-market strategies and tactical execution plans to build market share. Build and manage the life insurance and advice channel. Manage marketing relationships with our product partners and distribution partners. Timely and seamless execution of sales and marketing activity. Proactively drive activity to support lead targets. Report on campaign effectiveness and recommend how to increase performance. Maintain the campaign and marketing activity calendar. Ensure all materials are up to date. Key skills and experience required:
Marketing or Communications Degree. Campaign management or growth marketing experience. Proven campaign execution skills with the ability to drive lead generation campaigns. Experience within the life insurance, superannuation, advice or similar financial services industry (beneficial). #J-18808-Ljbffr