Associate Director, Cps (Sales)

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.
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Job DescriptionPurpose:
The role of Consumer Panel Service (CPS) Australia's Omni Panel Lead is crucial in driving revenue growth through strategic client acquisition.
Positioned as one of CPS's largest investments globally for NIQ, the Omni Shopper Panel Lead will spearhead efforts to overcome these challenges by developing and executing a robust commercial strategy and Go-to-Market (GTM) approach.
This includes setting and achieving weekly, monthly, quarterly, and annual goals outlined in the Operating Plan (OP).
Additionally, the role involves defining and refining the proposition for the Omni Shopper Panel, and guiding product development based on consumer feedback, while identifying new opportunities to enhance market penetration.
Over time, this role is expected to develop a comprehensive understanding of the features, benefits, and value proposition of the Omni Shopper Panel product in the Australian market.
This includes identifying and addressing client unmet needs and pain points that can be effectively addressed by the Omni Shopper Panel.
Ultimately, the role will act as a trusted advisor for the wider commercial team, offering expertise, product knowledge, and support throughout the sales process.
Reporting to the Australia FMCG Sales Lead with matrix reporting to the Asia Pacific (APAC) CPS Commercial Lead, this role will collaborate extensively with the Australia commercial team consisting of Account Development, Customer Success, and Marketing Team; and cross-functional CPS teams such as Product, Operations, and Technology.
This role requires strong leadership, strategic thinking, and the ability to drive collaboration across diverse teams to achieve shared objectives and propel Australia's Omni Shopper Panel forward.
Key Responsibilities: Take ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping, including proactively identifying revenue gaps and devising plans for closing the gap - ensuring achievement of OP is always top of mind.Coordinate the annual OP setting with targets that are both realistic and ambitious.
Ensure accurate forecasting of weekly, monthly, quarterly, and annual OP in collaboration with the Account Development Team.Take the lead in orchestrating and delivering sales presentations, including managing major RMS & CPS competitive pitches where the Omni Shopper Panel can provide differentiation.
This involves leading sales pitches and delivering proposal presentations.Commercial Strategy & Go to MarketLead the development, refinement, and execution of the commercial strategy for the Omni Shopper Panel in Australia, including developing and implementing sales plans focusing on client acquisition.Devise and implement strategies focused on client acquisition - actively identify new clients to target and outline actions required to acquire the client.
Work closely and influence others to secure support and investment as required for client acquisition.In collaboration with the Cluster Lead and FMCG Sales Lead, encourage and empower local Account Developers to sell the Omni Shopper Panel.
Act as an advisor, offering expertise, product knowledge, and support throughout the sales process.Product & Service DevelopmentDefine and refine the positioning of the Omni Shopper Panel in the market, ensuring clear articulation of its overall benefits alongside the core household panel and in comparison to competitors.
This involves creating clarity in rate-card structures and developing compelling sales materials that highlight the unique advantages of the Omni Shopper Panel.Champion the NIQ CPS Omni Shopper Panel product and service to both internal and external clients; ensuring they are informed about the latest developments in the Omni Shopper Panel.Serve as the primary liaison, representing the voice of consumers in Australia regarding the development of Omni Shopper Panel products and services to ensure alignment between client needs and product development.Conduct thorough analysis to identify opportunities for new product developments within the Omni Shopper Panel, such as innovative panel surveys and analytics.
Explore new industries or categories where the Omni Shopper panel can be offered.QualificationsCandidate will be suited for this role if they have: Relevant client or agency experiences with required skills as follows:Commercial Leadership: Extensive experience in developing and executing commercial strategy based on strategic thinking.Sales Expertise: Proven track record of achieving sales targets and driving revenue growth.
Skilled in prospecting, negotiating, and closing deals effectively.Client Management: Extensive experience expanding client portfolios or client acquisition.Strong Communication Skills: Excellent verbal and written communication skills.Analytical Skills: Strong analytical skills to interpret data and translate it into actionable insights.Leadership and Influence: Ability to lead, inspire, and influence diverse stakeholders internally and externally, collaborating effectively across functions and diverse teams.Experience working in matrixed organizations, including familiarity with navigating complex organizational structures.In-depth product knowledge about Consumer Panel is a plus.A person in this role should: Deliver ambitious results, setting high benchmarks and consistently achieving or surpassing them while displaying a relentless drive towards achieving results.Establish credibility with peers and senior leadership both with clients and internally.
Externally, build a reputation as a trusted partner who brings value to the client's business.
Internally, able to rally and inspire people to share and work toward achieving Omni Shopper Panel ambition in Australia.Demonstrate a mindset focused on continual improvement, taking risks, and learning from mistakes rather than waiting for perfection.
Maintain positivity and confidence in overcoming challenges and facing rejections, remaining steadfast when others may feel pessimistic or defeated.Challenge the status quo, foster open-mindedness, and encourage creative thinking to nurture a continuous improvement culture.
Stay alert to changing situations, demonstrating flexibility and adaptability in approach.Have a genuine curiosity about purchase behavior data and be able to demonstrate the capability to translate data into actionable insights in the Consumer and Shopper behavior field.Additional InformationFlexible working environmentVolunteer time offAbout NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
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