West Recruitment Pty Ltd | Marketing Data Specialist

Details of the offer

Email: Call: 0483 945 775 West Sector: Business Support Job Summary Market Innovator
Work from Home
Immediate Start
Job Description About your new employer
West Recruitment is proud to be partnering with a leading company operating across Australia and New Zealand. Our client has been delivering innovative solutions and is a market leader for many years. Their commitment to excellence has established them as a trusted name in the industry, offering employees a supportive and forward-thinking environment.
About your new job
In this exciting role, you will leverage your expertise in data analytics to support customer segmentation, marketing automation, and CRM strategies. You will work closely with the Marketing manager to drive customer engagement, retention and business growth. Your responsibilities will include:
Create and optimise CRM campaigns, create customer segments using Microsoft Dynamics (D365) or similar platforms (e.g., HubSpot, Salesforce, Marketo). Build and maintain dashboards and reports that provide actionable insights for marketing strategies and performance enhancement. Use predictive analytics to improve customer retention, acquisition, profitability, and lifetime value. Develop data models and advanced analytics to drive strategic decision-making and improve business outcomes. Deliver digital analytics by managing mapping, scripting, and code/error resolution to support internal initiatives. Utilise tools like Supermetrics, Google Marketing Platform, and SEO web crawlers to enhance digital analytics capabilities. Analyse large datasets to uncover trends, identify sales opportunities, and drive customer success. Combine data from multiple sources to create comprehensive insights that support engagement and personalisation efforts. Translate complex data into clear, actionable recommendations and present insights persuasively to stakeholders. About you!
• You will be able to start ASAP - i.e. within the next 2 weeks
• High attention to detail and ability to multi-task and meet deadlines
• Experience with Dynamics 365 and SEO – will be a benefit
• Creative thinker with a passion for marketing and a keen eye for detail.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
What's in it for you?
• You will be working on leading projects, attending fun conferences and using new technology
• WFH 2 days a week!
• Recognition rewards, celebrations and company career support
• Parking on site
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Nominal Salary: To be agreed

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