Digital & Search Marketing (Marketing & Communications) Full time Our Client Ume Loans seeks a results-driven Web Marketing Expert to enhance online presence, drive traffic, and optimise conversion rates across three businesses.
You will work with stakeholders in each business to ensure they are aligned with key strategies across the group, making a meaningful impact in a fast-paced digital landscape and elevating your marketing career.
We want to hear from you if you're ready to drive success for an organisation that prioritises a customer's potential over their history and believes if a customer can demonstrate their ability to repay a loan, they deserve a chance to access the financing they need.
This approach is rooted in empathy and understanding, providing tailored solutions for those who may have faced challenges in the past.
Work in an innovative, collaborative team that values your ideas and contributions, building a culture of integrity, respect, and teamwork.
Key Responsibilities: Research and Planning - Use tools like SEM Rush and Google Analytics to identify content marketing opportunities and create monthly strategic content plans.Marketing Content Management - Regularly create authoritative SEO content based on EEAT/YMYL principles, optimise on-page elements, collaborate on UX/UI improvements, and conduct A/B testing to enhance conversion rates.Social & Community Management - Create and share social content while engaging with followers to nurture community interaction on platforms like Facebook, Instagram, and LinkedIn.Referrer / Lead Partner Management - Manage and grow lead attraction with partners through digital channels while tracking and reporting on referrals from lead to settlement.Creative / Design - Collaborate with the web developer and partners to ensure all digital and offline marketing materials are properly branded and designed.Performance Tracking - Track our performance for visibility and market share in comparison to our industry competitors in SEM Rush, GA4, Hootsuite across all channels.Email Campaign & Paid Media ManagementWhat You Bring: Proven experience in digital marketing, content creation, SEO, and social media management.Strong analytical skills with the ability to interpret data and develop actionable insights.Excellent written and verbal communication skills.Proficiency with marketing tools (e.g., Google Analytics, SEM Rush, Hootsuite) and digital ad platforms.A creative mindset with a keen eye for design and branding.To apply for the dynamic Web Marketing Expert role, send your resume and cover letter to ****** or call for a confidential conversation on 5443 6022.
This role is managed exclusively by EastCoast HR Group; therefore, we will be managing all enquiries.
Your application will include the following questions:
How many years' experience do you have as a marketing specialist?Which of the following statements best describes your right to work in Australia?How many years' experience do you have in digital marketing?Do you have experience with Search Engine Optimisation (SEO)?Do you have experience with multi-variate and A/B testing methodologies? #J-18808-Ljbffr