Social & Influencer Director
At Wavemaker, we believe there always is a better way to grow. By Positively Provoking Growth for our clients, our people, and our partners, we shape decisions and experiences through media, content, and technology.
What You'll Do:
The Social & Influencer Director will be responsible for driving the social and influencer product overall within Wavemaker and its clients. You will work with client teams and clients to define the opportunity for social content and influencer partnerships, helping to shape and realize big ideas into clearly articulated activation plans. This includes influencer strategy and planning, working with GroupM in managing talent negotiations and influencer workflow, and leading a high-performing team to deliver outstanding influencer marketing implementation and results.
Keep abreast of industry trends and shape solutions. Act as thought leader, educating clients on social content and influencer landscape. Day-to-day leadership of the Social & Influencer Content team within C&P. Work with external partners for the future growth and development of our social content, creative or influencer marketing products. Establish trusted relationships with key client stakeholders, providing updates on current campaigns and managing expectations on projects. Build relationships with external and internal partners (Platforms, talent agents/networks, GroupM/GOAT, Hogarth, other WPP organisations, creative and analytics platforms etc.) and to stay up-to-date on the latest innovations and opportunities in market. Collaborate with and provide senior leadership across other specialist areas within C&P (Sport & Live; Content Partnerships). Work closely with our media planners and buyers for the successful integration of content and media. Own and implement best in class processes for strategy development and day-to-day management. Help to refine and clarify, and interpret client briefs. Commercially responsible for your team, owning forecasts and the development of proposals and scopes. Who you are: You will have a hands-on practical knowledge of how to deliver both social and influencer strategies for growth. You will be a passionate thought leader, educating your teams and clients on how to deliver engaging brand experiences to audiences and communities.
5+ years of experience in Social and Influencer Marketing, dealing with high profile clients. Experience in delivering engagement-driving social strategies, building and managing large communities. Ability to interpret social platform and influencer research to develop end-to-end organic social and influencer strategy. Demonstrable experience in crafting native social ideas for brands. Understand how best to leverage and integrate paid media for integrated campaigns. Entrepreneurial mindset and passionate about growing the Influencer division within C&P and Wavemaker. Strong negotiation skills and commercial acumen. Skills You Bring:
Expertise in Social & Influencer Marketing : You have deep experience in digital/social and influencer marketing. Management: Experience managing a team with a strong track record in how you get the most out of your team. Planning & Strategy : You have planning experience in Influencer Marketing and have the ability to blend ideas with data. Strong Communication & Client Skills : You thrive in client-facing roles, presenting innovative ideas and building trust-based relationships with senior stakeholders. Inclusive policies:
Flexible work environment. Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey. Discounts and corporate benefits. Continuous training and development opportunities. Apply Now and send your CV via the link!
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