OverviewAt Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As the Director/VP of Marketing (APAC), you'll be in charge of building and managing a team of entrepreneurial marketers with a wide variety of career experience across marketing, science/engineering, investment banking and corporate strategy. We hope to hire a hands-on builder with strong ability to scale teams, high EQ and brainpower that is passionate to make an immediate impact especially in our lead generation efforts. You'll navigate unforeseen obstacles in a fast-paced and rapidly changing environment and will report directly to the CMO and work alongside the exec team. This is the perfect opportunity to have full ownership over our APAC marketing segment.
ResponsibilitiesOwn all aspects of marketing in the APAC region including demand generation, field events, partner marketing, brand campaigns, positioning and marketing operations.Build and lead a high-performing cross-national marketing team that experiments and executes on strategies across various demand generation channels including digital advertising, web marketing, outbound campaigns, channel marketing and field events to generate half of the required pipeline (and bookings) for the APAC region.Analyze data to identify pain points and adapt strategies for improved campaign performance. Conceptualize and experiment with new campaigns for enhanced revenue efficiency as we scale.Engage positively with Sales teams to ensure marketing efforts translate into tangible opportunities and bookings.Collaborate with the global creative and product marketing team to develop local authentic messaging and promotions that guide prospects through the funnel and the necessary brand aircover needed to showcase Verkada's main value propositions.QualificationsBachelor's degree in a STEM field preferred.Minimum 10 years of work experience, including 3+ years in leadership roles.B2B enterprise marketing experience required (at hyper growth startup is a big plus)Demonstrated ability to manage large budgets and exceed pipeline goals.Strong analytical skills and a curious, problem-solving mentality.Proven ability to methodically hire and manage the top 5% of candidates and leaders.Innovative and creative thinker with an ability to think outside the box.Self-starter who takes ownership of projects and responsibilities including tangential ones to the scope at hand.Excellent written and spoken English skills for effective communication."Inbox 0" type personality with a proactive and hands-on approach.
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