VIE Australia - Digital Marketing Specialist M/F/D
Location: Australia - North Sydney
Time Type: Full Time
Posted On: Posted Today
Job Requisition ID: JR106607
Who we are?
Pierre Fabre is a French pharmaceutical company, a pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.
With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2.3 billion euros in revenues.
Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for healthcare and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.
"Every time we care for a single person, we make the whole world better."
In the expansion of our Australian subsidiary based in North Sydney, we are currently seeking candidates to fill in a full-time position as Local Product Manager S1.
Your mission
Pierre Fabre Laboratories are looking for a VIE Digital Marketing Specialist for the Australian subsidiary located in North Sydney for a one-year period, renewable for one year.
The Digital Marketing Specialist is responsible for planning, implementing, and optimizing paid campaigns to drive brand awareness, traffic, conversion, and growth. Work within a collaborative team to develop and execute data-driven strategies that maximize our ROI and deliver effective paid media campaigns. Your missions will be to:
Implement paid search and social campaigns using best-practice local strategy within global guidelines.
Define, measure, and evaluate relevant paid media KPIs.
Monitor and adjust campaign budgets to ensure optimal performance and cost-effectiveness.
Review competitor strategies, strengths, and opportunities, and keep pace with search and social industry trends and developments.
Support Digital Marketing Manager to effectively build, execute, and measure innovative digital marketing plans that support the business growth strategy.
Lead and optimize CRM strategy and email marketing campaigns.
Work with the commercial team on the execution of the e-retailer marketing activities.
Website management, making SEO adjustments and recommendations to enhance our overall presence in search.
Use analytics tools, sales data, and other methods (e.g., Brand Lift Studies) to track, measure, report, and interpret the performance of marketing campaigns.
Make confident data-driven recommendations and offer actionable insights for future campaigns.
Keep up to date with CPA Global Guidelines and updates. Disseminate to the local team and make recommendations for the local market.
Who you are?
Education:
Degree in Digital Advertising/Marketing
Experience:
A minimum of 3 years of experience in digital marketing, managing, and optimizing paid marketing campaigns specifically Paid Search and Paid Social
1+ years of strong working knowledge & qualifications in Google Analytics (GA4), Google Ads, Meta, TikTok Business Manager
Personal Skills:
Agency and stakeholder engagement skills
Strong data analytical skills, a high degree of proficiency in Excel
Ability to pivot quickly within a fast-paced environment with shifting priorities
Performance-driven with exceptional attention to detail
Adaptability to evolving digital marketing trends and technologies
Strong collaborative and effective communication skills across cross-functional teams
Proactive, initiative-driven, with the ability to work independently while managing multiple projects
Exceptional level of written and verbal communication skills
We are convinced that diversity is a source of fulfillment, social balance, and complementarity for our employees, which is why our offers are open to all, without restriction.
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