University Living | Associate-Social Media

University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently, our platform offers 1.75Mn beds in 35K properties across 265+ international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover, compare and book value-for-money accommodation based on their budget, desired location, and other personal preferences.
Key Responsibilities: Manage company social media channels, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and other relevant platforms. Create content that engages audiences and increases followership for our social media channels. Handle digital marketing tools and martech tools and all other marketing initiatives for UL. Propose new ideas and concepts for social media content and maintain content calendars for social media platforms. Assist with social media management, events, and community building. Analyze and report audience information and demographics, and success of existing social media channels. Work with team members to coordinate ad campaigns with social media strategy. Knowledge of marketing automation tools is a plus. Required Skills: Excellent communication skills. Working knowledge of tone of voice for social media channels. Creative bent of mind. Self-motivated to work independently with a strong work ethic. Working knowledge of Microsoft Word and Excel is essential. Ability to work in a team and adapt to new and evolving processes. #J-18808-Ljbffr