About Breville Over the past 90+ years Breville has grown to become an iconic global brand, deliveringkitchen products to over 70 countries around the globe. Breville enhancespeople's lives through the delivery of brilliant innovation and thoughtfuldesign based on deep consumer insights, empowering people to do things moreimpressively or easily than they'd thought possible in their own home andultimately allowing them to "Master Every Moment". A career atBreville is truly a one-of-a-kind experience. It's more than working for aglobal leader; it's an opportunity to be a part of something that impactspeople all over the world. About therole Reporting to the Head of Marketing BrevilleGroup ANZ, this role will be responsible for setting the local go to market vision thatbest meets the overall business objectives in close collaboration with globalmarketing, the local sales and product marketing team and Breville NZ. As TradeMarketing Manager and Go-To-Market SME you will provide strategic input anddevelopment into an agreed annual below the line (BTL) marketing plan, andoversee its delivery ensuring that the business objectives, budgetrequirements, brand guidelines, and timelines are met. Thisis a full-time position based in Alexandria, Sydney. Your role will include but not be limited to: Below The Line (BTL)Strategic Input, Management & Implementation Develop, implement, and manage the annual BTL plan to achieve the agreed sales budgets and ensure that the desired product benefits and brand values are clearly and accurately communicated Prepare and present business case/feasibility study (ROI) for major BTL initiatives outlining the key KPI objectives that meet the category/retailer business priorities. Evaluate performance and present findings and recommendations Develop insightful and in-depth campaign briefs in collaboration with the Product Marketing team and the Multi-media Manager to ensure an integrated marketing approach Develop a comprehensive promotional calendar and campaign timing schedule to ensure key deadlines are not missed Category StoriesInstore You will work closely with our Category Managers and Marketing Team to build Category stories in store and on Retailer.com Best in class launch of NPD using global and local tools to amplify visibility and shopper education in store Develop trade marketing content for retailer presentations and align with the rest of the marketing team to implement a strong integrated program Work closely with global and the digital marketing resource to ensure all retailer.com content in up to date and best in class Permanent Display Programs (PDU) Develop, manage, and implement the globally and or locally approved PDU program Measure performance of key display programs against KPI's and present findings/recommendations Ongoing management of the current PDU program to ensure PDU are merchandised correctly, are in pristine condition and reflect the latest product road map and brand/product messaging Recommend new display initiatives or improvements to current programs. New display initiatives to be based on a strong business case (ROI) Create and maintain a communication framework that details the agreed BTL activity by category, by product that can be used as an easy reference tool for the sales team Development and distribution of comprehensive merchandising guidelines Assume responsibility for the annual Below the Line Marketing budget development in conjunction with the HOM ANZ We're Interested In Hearing From People Who Have: Tertiary qualifications in Marketing 5+ years of relevant Marketing experience (ideally consumer or trade marketing) Strong commercial acumen Excellent written and oral communication skills Well-developed interpersonal skills Intermediate/advanced excel spreadsheet skills Local Trade experience ideal What we offer you: Competitive compensation package A fun and rewarding team environment Opportunity to work for an Australian Stock Exchange listed company Employee assistance program Paid parental leave policy Employee discounts of up to 50% on all our electrical products Corporate health andwellness benefits To Apply Come and make your mark with this global leader by applying today via the Apply Now button. Please note Breville Group willnever ask applicants through email, phone, text message, or direct message onsocial media to provide identity documents, personal details, or financialinformation such as bank details. Breville Group is proud to be an Equal Opportunity Employer. #J-18808-Ljbffr
