What makes Cognizant a unique place to work?
The combination of rapid growth and an international and innovative environment!
This is creating many opportunities for people like YOU — people with an entrepreneurial spirit who want to make a difference in this world.
At Cognizant, together with your colleagues from all around the world, you will collaborate on creating solutions for the world's leading companies and help them become more flexible, more innovative, and successful.
Moreover, this is your chance to be part of the success story.
Position Summary We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) professional to join our dynamic team.
The ideal candidate will have a robust background in SFMC administration, consulting, and data management.
This role is crucial in managing and optimizing our SFMC platform to drive effective marketing campaigns, enhance customer engagement, and deliver measurable business results.
The successful candidate will work closely with cross-functional teams to ensure seamless integration and execution of marketing strategies.
Mandatory Skills Over 5 years of hands-on experience in Salesforce Marketing Cloud including development, administration and configuration.Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.Strong understanding of data management and integration within SFMC.Proficiency in SFMC scripting languages such as AMPscript and SSJS.Ability to write and optimize SQL queries for data manipulation and reporting.Deep knowledge of marketing automation best practices and strategies.Excellent problem-solving and analytical skills to drive data-driven decisions.Strong communication and collaboration abilities to work effectively with cross-functional teams. Roles And Responsibilities Administer and configure the Salesforce Marketing Cloud platform to meet evolving business requirements.Design, implement, and optimize marketing automation workflows using SFMC tools.Manage data integrations, ensuring data accuracy and integrity within SFMC.Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing.Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement.Collaborate with cross-functional teams to align marketing strategies with overarching business goals.Provide training and support to team members on SFMC best practices and usage.Stay updated with the latest SFMC features, updates, and industry trends to maintain a competitive edge. Qualifications & Certifications 5+ years of experience in Salesforce Marketing Cloud (SFMC).Salesforce Certified Marketing Cloud AdministratorSalesforce Certified Marketing Cloud ConsultantSalesforce Certified Data CloudBachelor's/master's degree in information technology, or a related field.Previous experience in a similar role within a marketing or technology-driven organization. Salary Range: >$100,000
Date of Posting: 16th of Jan, 2024
Next Steps: If you feel this opportunity suits you, or Cognizant is the type of organization you would like to join, we want to have a conversation with you!
Please apply directly with us.
Cognizant is committed to providing Equal Employment Opportunities.
Successful candidates will be required to undergo a background check.
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