Subscriptions Campaign Manager (12 Month Contract)Job no: 499945 Work type: maximum term full time, permanent part time Location: Sydney Categories: Marketing Are Media is Australia's leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people.
Why Are Media? Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
A day of leave for your birthday,4 days of volunteering leave each year,An inclusive parental leave program that supports all parents, families & carers,FREE digital access to all our titles, andOur unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.
About the role We are looking for a Subscription Campaign Manager to join the team on a 12-month parental leave contract. You would be responsible for the implementation of the subscription marketing strategies for acquisition and retention across Are Media as well as the Magshop commerce digital marketing strategy across all platforms. The role reports directly to the Senior Subscriptions Marketing Manager with a key focus on driving revenue, managing costs, increasing profitability, and growing & retaining the customer base. The role is also responsible for collaborating with cross-functional partners to manage campaign activity, budgets, reporting, analysis, logistics, and administration.
Duties Liaise with wider subscription team and rest of business to drive subscriptions sales.Work with third-party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity.Execute membership driving initiatives to increase brand retention and research brand composition and opportunities for cross-brand collaboration & promotions.Implement, maintain & monitor live campaigns for both acquisition & retention activity, including cross-collaboration with relevant parties in the business across multi-channel platforms, including magazine, online social, insert, flysheet, EDM, etc.Skills and experience Strong marketing experience and mindset, with knowledge of audience development and user experience.Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools and tactics.Strong analytical ability to draw insights from previous campaigns and apply them to future activity.Ensuring direct marketing, CRM, and membership focus is fundamental to campaign implementation.Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process. Please apply now and send your CV via the link. Advertised: 05 Sep 2024 AUS Eastern Standard TimeApplications close: 20 Sep 2024 AUS Eastern Standard Time
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