Subscriptions Campaign Executive (12 Month Contract)Job no: 500023
Work type: maximum term full time
Location: Sydney
Categories: Marketing
Are Media is Australia's leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people.
Why Are Media? Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
A day of leave for your birthday,4 days of volunteering leave each year,An inclusive parental leave program that supports all parents, families & carers,FREE digital access to all our titles, andOur unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).You're welcome in the office every day, but you have the option to work from home one day a week.
About the role As the Subscription Campaign Executive, you'll be responsible for executing subscription marketing strategies focused on acquisition and retention across Are Media's portfolio. This role also includes managing the Magshop commerce digital marketing strategy across all platforms. Reporting directly to the Senior Subscriptions Marketing Manager, your key focus will be to drive revenue, manage costs, increase profitability, and grow and retain our customer base.
You'll collaborate closely with cross-functional teams to oversee campaign activities, budget management, reporting, and analysis, as well as handling logistics and administration. This is a dynamic role where you'll have a direct impact on our subscription growth and overall marketing success.
Duties Implement, maintain & monitor live campaigns for both acquisition & retention activity, including cross collaboration with relevant parties in the business.Liaise with wider subscription team and rest of business to drive subscriptions sales.Implement campaigns across multi-channel platforms, including magazine, online social, insert, flysheet, EDM etc.Manage all legal logistics related to subscriptions direct marketing communications (e.g., Permits & T&Cs) - managing compliance and customer privacy.Work with third-party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity.Execute membership driving initiatives to increase brand retention and research brand composition and opportunities for cross-brand collaboration & promotion.Report on multi-channel A&R promotional activity - daily.Skills and experience Strong marketing experience and mindset, with knowledge of audience development and user-experience.Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools and tactics.Strong analytical ability to draw insights from previous campaigns and apply to future activity.Organizational skills to manage multiple projects simultaneously.Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process. Please apply now and send your CV via the link. Advertised: 06 Nov 2024 AUS Eastern Daylight Time
Applications close: 22 Nov 2024 AUS Eastern Daylight Time
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