We are Two Circles, the four-time Sports Agency of the Year; a sports marketing and data technology company. We work with over 900 sports properties, including the AFL, Netball Australia, NFL, FIFA, World Rugby, the IOC.
Working as an extension of their commercial teams, we help them grow direct relationships with fans and design partnerships to drive business growth. Our Marketing and Consulting expertise help sports rights holders, build relationships with their audiences, partners and sponsors to drive business growth.
And we do it by using data to help our clients better understand their fans.
We then create and implement data-led digital marketing and technology solutions that improve fan experience, grow revenues and build commercial efficiency.
By knowing fans best, we break down the traditional barriers between sports organisations and their customers. We currently have a growing team of over 950 Two Circlers based across Europe, Australia and North America. The role of a sports marketing analyst is dynamic; a good analyst not only understands a client's data but also has the ability to use a range of marketing tools and strategies to help the client engage effectively with their audience.
What you might be getting up to: Research and Audience Growth Designing surveys to gain deeper insights into a client's fanbase, such as understanding their interests, hobbies, or databases' demographics. Surveys can also be used and distributed after events or match days to gauge customer satisfaction, with specific focus on areas like facilities, food, and drink.
Campaign Planning and Management Developing and managing campaigns for clients Generate insights reports.
Highlighting areas for improvement in the client's marketing strategy.
Data Management and Data Analytics Diving deep into an event/match for key insights, such as: ticket sales, demographics and purchaser data Uncovering trends in data to tell stories Client Relationships Build and own strong, supportive relationships with relevant stakeholders and develop an understanding of how to help them excel What we are looking for: If the above sounds exciting, but something you've never done before, you are in the right place!
All of these tasks can be learned on the job.
There is no set-profile for an analyst, however, if you have these attributes, you'd likely make a great Two Circler: Growth mindset, seeking out feedback and always being willing to learn Diligent, client-centric, attention to detail Strong work ethic evidenced in both academic and extracurricular activity Problem-solving and an ability to think differently Great self-starting attitude - able to undertake a task on your own initiative Passion for identifying trends and stories in data, and explaining what they might mean Being values led, and a respectful and approachable team player