Digital & Search Marketing (Marketing & Communications) My Dream Cake, an award-winning, leading retailer of cake decorating supplies, operates from multiple large stores across Melbourne, complemented by an online store serving customers Australia-wide. We are seeking a highly creative and skilled Social Media Specialist to elevate our brand presence, expand our reach, and increase our digital footprint, ensuring we remain competitive and relevant in the market.
About the Role: This full-time position offers the opportunity to work flexible hours, operate autonomously, and make a significant impact on our business through strategic marketing efforts. The role involves not just managing social media but also playing a key part in building brand awareness and marketing the business comprehensively across all channels.
Key Responsibilities: Manage and schedule social media advertising across platforms including Facebook, Twitter, Instagram, TikTok, YouTube, etc.Create, shoot, edit, and post engaging content for social media channels.Develop and maintain a marketing calendar, incorporating weekly posts and newsletters.Plan and execute marketing campaigns, including monthly sales and promotions.Monitor social media accounts daily to respond promptly to customer comments and inquiries.Provide weekly performance reports on social media activities, analysing growth and engagement metrics.Stay updated with industry trends and build connections to create innovative campaigns and content.Collaborate with staff across various stores to capture local audiences with special promotions and giveaways.Assist in reaching out to industry contacts for participation in company events.Design and execute promotional materials for in-store use.What We Offer: A fun and supportive work environment.Attractive hourly remuneration plus performance-based bonuses.Flexible work hours that promote work-life balance.Opportunities for career growth and development.Requirements: 2-3 years of experience in a similar social media role, with a portfolio showcasing your work.Relevant marketing degree or equivalent qualifications.Proficiency in graphic design and social media content creation.Experience in the cake decorating industry is highly desirable.A self-motivated, organized individual with a proactive "can-do" attitude.If you're ready to bring your creativity, marketing expertise, and passion for building brand awareness to our team, apply online today!
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