National Museum of Australia – Canberra ACTThe Museum has an exciting opportunity for a high performing professional to join the Communications, Marketing and Public Affairs business unit as a Social Media Officer. The individual will be required to develop content for the Museum's social media channels while supporting the strategic direction of the Museum.The social media team is responsible for writing and commissioning content for the Museum's main Facebook, Twitter/X, Instagram and LinkedIn accounts, and other affiliated social media accounts. The successful applicant will provide support to the Social Media Manager and will be a highly motivated self-starter.This position liaises with a variety of business units and requires a strong interest in social media, a flair for writing, creativity and attention to quality control.The job opportunityThe Museum has an exciting opportunity for a high performing professional to join the Communications, Marketing and Public Affairs business unit as a Social Media Officer. The individual will be required to develop content for the Museum's social media channels while supporting the strategic direction of the Museum.The social media team is responsible for writing and commissioning content for the Museum's main Facebook, Twitter/X, Instagram and LinkedIn accounts, and other affiliated social media accounts. The successful applicant will provide support to the Social Media Manager and will be a highly motivated self-starter.This position liaises with a variety of business units and requires a strong interest in social media, a flair for writing, creativity and attention to quality control.What will the successful candidate bring to the role?The successful candidate for this position will have demonstrated experience across a broad range of social media channels (Facebook, Twitter/X, Instagram and LinkedIn), along with the ability to work across projects with competing deadlines. They will have a compelling writing style, a knack for making content engaging and accessible to a variety of audiences, strong attention to detail and experience in creating high-quality short-form video and photography.The successful applicant will have proven experience in taking responsibility for project deliverables and achieving quality outcomes. They will approach their work with a strategic mindset, flexibility and an understanding of how social media is used in a government agency.Responsibilities of the position include:Under the direction of the Social Media Manager, implementing the social media strategy and supporting specific campaign strategies.Supporting the development and maintenance of social media campaigns for the whole of Museum, including temporary exhibitions, permanent galleries, public programs and events.Sourcing, developing and publishing content for social media channels, ensuring high levels of creativity and quality.Supporting the development of paid social media campaigns that grow and engage the Museum's social media audience.Liaising with photography and media services to produce photography and video content suitable for social media roll out.Contributing to social media scheduling, monitoring and moderating.Using social media analytics, monitoring and reporting tools.Following social media trends, innovations and best practice in order to embrace new developments and opportunities.Assisting in the evaluation of and reporting on social media activities and outcomes.Being prepared to work outside standard business hours, to monitor social media as required (including some weekends, special events and exhibition openings).An interest in the cultural sector and skills related to videography and photography are considered favourably.Applicants must respond to each of the following selection criteria (maximum of 2 pages), provide a current CV and include contact details for two referees in their application.1. Capabilities and skillsDemonstrated experience in running successful, creative, professional social media campaigns across multiple platforms that deliver on goals and achieve reach and engagement.2. Effective communication and working relationshipsExcellent communication, writing and editing skills appropriate to a professional communications team, with demonstrated experience in producing creative, informative and accurate social media copy.3. Ability to multi-task and meet deadlinesDemonstrated ability to work across multiple projects concurrently, work under pressure and meet tight deadlines.4. Achieves results, influences and develops strong working relationshipsWorks collaboratively with internal and external stakeholders to deliver successful campaigns and outcomes.5. Adaptability and digital innovationDemonstrated experience in using initiative and creativity to achieve organisational strategic goals, by leveraging social media algorithms and tools.6. Understanding of issues affecting First Nations peoplesDemonstrated understanding, or willingness to develop an understanding, of the issues affecting Australian First Nations peoples in the application of your work.An interest in the cultural sector and videography and photography skills will be favourably considered.EligibilityTo be eligible to apply for this vacancy, applicants must:be an Australian citizenundergo pre-employment checks, including a police records check.Ready to apply?Visit https://www.nma.gov.au/about/employment and apply online.
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