We have an exciting opportunity for a creative, motivated, and experienced full-time Social Media Manager to join our in-house marketing team. With a truly global ecommerce customer base, growing international wholesale vendors and 26 retail showrooms across Australia, the US, Canada, and Europe, Grace Loves Lace is a global leader in modern bridal fashion!
The Role:
This crucial Management role oversees the execution of our global social media strategy across all social media channels to ultimately drive online sales, global showroom bookings, increase & build global engagement and brand awareness. You must live and breathe content creation, have the ability to take direction, work independently and analyze performance data to optimize results. This role reports into our Head of Brand and will also work closely with our Creative Director & Founder.
We are looking for talent who have at least 5 years' experience in a similar management role and can easily adapt into our culturally driven and innovative global team.
This full-time (Monday - Friday) position must work from our global Head Office located on the Gold Coast, Australia.
Key Responsibilities:
Development and optimisation of channel strategy for all owned channels focusing on our Organic Social Media
Oversee the production of strategic content release plans for daily execution, projects, launches, campaigns, and events
Strong ability to capture content, edit and upload optimized content independently to social channels in a timely manner
Formulate daily, weekly and monthly social pushes based on sales, showroom, and digital data across Tik Tok, Instagram, Pinterest, Facebook & Linked In.
Run monthly content planning meetings creating points of action and content plans for Social Media
Work with the Head of Brand and graphics & brand team to formulate content strategy across all social channels and email marketing
Create clear briefs for the brand team to curate social content based on USP's of specific posts/stories/edm
Ensure all content shared on social channels is correctly credited/tagged
Assistance with the blog strategy and promotion of blog content
Assist Head of Brand & Head of Digital Marketing to create long-term content marketing calendars that align with wider business calendar of events
Work with wider marketing and PR team to execute strategy aligned with the wider business objectives and support with influencer strategy
Industry development and research including new platforms, technologies, and standards
Research trending tracks and content types to increase the overall performance of organic channels
Ensure diversity and Inclusion KPI's are achieved across all social channels
Essential Knowledge/Behaviours Required:
Minimum 5 year's experience in similar roles creating, editing, and promoting engaging content across social media channels
Thorough understanding of social media trends and best practice
An expert in all social media platforms such as Tiktok, Facebook, Pinterest and Instagram
Demonstrates effective time management and organisational skills
Ability to multi-task in a fast-paced environment
A high attention to detail with impeccable written and oral communication skills is essential
Strong analytical skills and data driven decision making with knowledge of online metrics and analysis
Ability to meet daily goals and deadlines
Ability to inspire others and work independently or collaboratively within a team environment
Intermediate to advanced skills in Microsoft Office Suite
Intermediate to advanced skills using Adobe Photoshop, Iconosquare, Shopify, Facebook Insights, Google Analytics
Experience with fashion/retail environment in a similar role is advantageous
Alignment with the Grace Loves Lace Mission and Values
Our Benefits:
Enjoy the picturesque location of working in our global head office located in Burleigh Heads, surrounded by great cafes on every corner!
Substantial product discounts of 30% to 50% for yourself, your direct family, and friends.
Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers
Take advantage of Car Novated Leasing/Salary Packaging options through Flare
Bring your furry friends to work, as we offer a pet-friendly workspace
WFH options available (1 day per week)
Join a highly passionate team within an international business
Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment.
Although we value the time and effort you have taken to apply for this role, we will only be contacting candidates who have been successful at progressing through to interview stage. Thank you in advance for your time and consideration in joining GLL.
Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.
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