Social Media & Digital Marketing Specialist

Marketing Executive ABOUT US: Situated on the shores of Loch Lomond, Scotland's breathtaking jewel, Cameron House is a magnificent 5-star resort. Uniquely positioned where the Scottish Highlands meet the Lowlands, this 17th-century baronial estate is rich in character and history. Cameron House offers an award-winning Spa with a rooftop infinity pool, an 18-hole championship golf course, an extensive selection of resort activities, and a choice of five restaurants and bars to cater to every taste.
Our 208 bedrooms are an exquisite blend of traditional and contemporary, or guests can opt for a home from home in one of our 115 self-catering lodges or luxurious Mansion House suites. The iconic lochside setting is a timeless celebration of grandeur and natural beauty. Spanning 400 acres of picturesque Scottish countryside, with adventure on the doorstep. Loch Lomond, with its impressive backdrop, is the perfect location for a variety of water and land activities, including speedboat tours, paddleboarding, canoeing, kayaking, 4X4 off-road driving, falconry, and more.
Main purpose of job The primary focus of the role is to actively contribute to the development, execution, and continuous enhancement of both paid digital media and organic social media strategies across a diverse range of platforms, maximising impactful customer engagement, elevating brand visibility, and driving measurable revenue growth. This includes crafting data-driven campaigns that resonate with target audiences, leveraging platform-specific features to optimise performance, and maintaining a consistent, engaging brand voice across all digital touchpoints.
In addition, the Social Media & Digital Marketing Specialist will play a pivotal role in conducting in-depth research and audits, producing comprehensive insights to better understand audience behaviour, preferences, and emerging trends. This includes monitoring and evaluating the effectiveness of current campaigns, analysing the evolving channel landscape, and staying ahead of digital innovations to identify opportunities for differentiation and improvement. The role also involves creating and curating high-quality, dynamic content tailored to platforms to strengthen the brand's perception, foster meaningful connections with audiences, and build long-term loyalty. Collaboration with cross-functional teams and external partners will ensure the seamless integration of campaigns, maximising their impact and alignment with overall business objectives.
Specific tasks Core responsibilities:
Assisting in the creation, coordination, and development of comprehensive monthly and annual plans for online channels and revenue streams across Cameron House and Cameron Lodges.Day to day management of social media channels including scoping, creating, scheduling, monitoring, evaluating content, and connecting/responding to customers via reputation management.Supporting with the paid media strategy working with the digital agency to optimise campaigns via a test and learn approach to improve and drive results, maximise ROI and meet business requirements.Identifying new content or digital opportunities and liaising with key stakeholders as necessary.Reviewing, briefing, communicating and tracking key initiatives and results internally and externally.Analysing KPI's to measure effectiveness of marketing and provide actionable insights.Measuring content and digital success, providing monthly and post-campaign reports and analysis as required that supports forward planning as well as ensuring all deadlines are met.Working with the marketing team and external SEO partners to define and deliver the content strategy to drive organic visibility, traffic, and performance through organic search.Analysing and reporting on marketing data to influence marketing efforts and audience targeting.Keeping on top of consumer trends and maximising opportunities for content creation.Actively participate and attend marketing and digital meetings where required.Using listening and research tools to obtain insight and aid content strategy development.Capturing of resort wide content and editing of photography and videography for utilisation across marketing initiatives.Ensuring brand consistency across all channels.Personal characteristics and competencies The following range of characteristics and competencies are required.
Essential: Marketing knowledge and experience.A creative thinker who can develop and implement innovative campaigns across various online channels to drive brand awareness and engagement.Passionate about digital marketing with a keen interest in the social media landscape, possessing an understanding of campaign management.Have a track record of delivering innovative campaigns, creating exciting and engaging content for a range of social media or digital channels, with an intuitive grasp and understanding of how to maximise engagement, engage with followers and keep on top of emerging trends and channels.Experience working with agency partners and diverse stakeholders.Ability to express ideas clearly and concisely; disseminate information about decisions, plans, and activities.First-rate research, copywriting and proof-reading skills.Experience of using social media management and digital platforms.Outstanding project management skills with the ability to prioritise and meet deadlines.Excellent communication skills both verbal and written, including a high attention to detail and exceptional spelling and grammar accuracies.Customer-driven and motivated by work that enhances the guest experience with a strong ability to build rapport.Creative mindset with the ability to think strategically and analytically.Able to use initiative, prioritise and work under pressure of tight deadlines in a busy environment.Strong communication, interpersonal and organisational skills, able to establish good working relationships.Enthusiastic, self-motivated, and a real people-person driven with a desire to help.First-class oral, written and presentation skills, openly contributing ideas within a collaborative environment.GDPR compliance knowledge.Flexible approach to job requirements and changing demands, including flexible working hours.Desirable: A marketing-based qualification.Adobe and Canva knowledge or similar editing tools.Professional writing experience.Google Analytics certifications and tool proficiency.WHAT'S IN IT FOR YOU? Here's what to expect when you work as part of our team:
Free meals when on duty, in our team cafes.Pension scheme and Wagestream financial services.Long service awards involving recognition with high street shopping vouchers and overnight stays.Enhanced holidays with long service.Free Leisure Club Membership, with friends and family discounts.Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline.On-site discounts on Cameron House and Cameron Lodges accommodation, 50% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities cinema tickets and retail products.Lifeworks App – lots of discounts on everyday purchases, with brands that you love.Supplier and local business discounts, eg Sealy Mattresses and selected Lomond Shores retailers.Free parking.At Cameron House we can offer fully funded, work-based training and development. Everything from apprenticeships, structured work experience in other businesses and supported scholarships through to graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level.We are only 40 minutes drive from the centre of Glasgow, so if the outdoors is your thing there's also the wider Loch Lomond and Trossachs National Park on your doorstep – just waiting to be explored in your free time.
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