Throwback to the year 2008, way back when online shopping wasn't even a thing (can you believe that?!) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a 21st birthday trip to Paris, Sarah returned with an idea to do just that! 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs! That's right - if you've got a ticket to it, we've got an outfit for it!
Based in Brisbane, Australia, we're looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we'd totally love to meet you.
Overview: Your role is to build the Beginning Boutique community on multiple social media channels. You will drive not only social community but strive to find ways to continue to get people looking at, viewing, buying and loving our product. You will assist with a variety of different channels and prioritise and create content for each channel accordingly. You will actively seek out opportunities to explore new channels or new features of channels. You will help execute strategies and drive key KPIs on each channel as part of your everyday role.
Responsibilities: Maintain a strong understanding of the BB social media content pillars, tone of voice and our customer's wants/needs.Strategising social media content ideas (including campaigns, collaborations, events and launches) alongside Social Media Manager for monthly planning across all platforms.Work alongside and assist the social media team to create monthly content for each channel that hits our BB pillars. This includes shooting, editing, copywriting and scheduling. *Must ensure all captions are in line with brand guidelines and tone of voice.Constantly striving to find ways to create thumb stopping content and actioning these trends into the monthly content plan.Working closely with the Social Media Manager to ensure the best monthly strategy is always in place and that we're hitting our monthly KPIs.Work closely with the Paid Team and Social Media Manager to identify the best organic content for paid support.Assist on location shoots and events to capture engaging content and trends to use for the social channels.Understand ROI and reports on social media strengths and weaknesses using Google Analytics and social-specific metrics, and gathers actionable insights from this data weekly and monthly. Implement actions to the social media content plan from the reports key takeaways.Generate competitor analysis to the wider team and relay updates on new social media trends, algorithm changes and anything new across Socials to Social Media Manager.Have a high understanding of both fashion and social trends across Australia and key international markets. Work closely with the Social Media Manager and Creative Team to forecast any upcoming trends. Requirements: To be successful in this role you will need to have the following;
Marketing degree, or similarContent creation, planning and management across social channelsIntermediate excel skillsIntermediate graphic design skills - Canva or InDesign Intermediate video editing skills - Premier Pro preferredAbility to find the 'thumb stopping' contentAbility to report and analyse data and provide actionable insights from that dataGreat copywriting skills and communication skills with attention to detailExcellent communication and collaboration skills2 Years experience in a Social Media role previously, ideally in fashionAn in-depth understanding of who our customer is and what they loveUnderstanding of social media platforms, systems and contentUnderstanding of paid channels and how they impact organic social Benefits: Flexible working arrangements availableExcellent employee discounts on clothingExcellent workplace culture: Regular team events Work a team that loves what they do Work with like-minded people who are passionate and experienced in their fieldsWe care about you: Training and development focus for staffA culture that supports on your health and wellbeingWe care about the future: We donate 1% of proceeds to our charity partners through our BB Better initiativeWe have a sustainability and ethical targets We work with charities year-round If this sounds like you, we would love for you to send your resume and cover letter through to [email protected].
We receive a lot of applications, and while we'd love to connect with everyone, we're only able to reach out to successful candidates. We genuinely appreciate each and every application, so please accept our apologies in advance for any disappointment. Your interest means a lot to us!