The Social Media & Content Manager plays a crucial role in owning the Harris Farm social media strategy and presence across all platforms and driving our content strategy across digital and in store.
The role works closely and collaboratively with marketing, ecommerce, digital media, buying, suppliers, retail ops and Market Magazine by Harris Farm. It's a great role for an energetic person looking to gain valuable experience across the business and have hands on, impactful work.
Key Responsibilities Create & execute a social media strategy across all channels for Harris Farm and Market Magazine by Harris Farm. o Engage target audience. o Plan and conceptualise creative campaigns & execute across platforms.
o Drive social strategies to help improve brand awareness and channel growth.
o Research, evaluate and implement a social media management tool.
o Implement a UGC strategy
o Maintaining brand look and feel across all channels
Own tone of voice throughout all customer comms Work closely with Market Magazine on content for the Magazine and own the social media channels. Copywriting for all marketing tactics including but not limited to social media, email, landing pages, website & all marketing collateral. Weekly & monthly reporting on social media metrics. o Audit what is working and not working to drive future strategy & content creation and engagement. o Competitor landscape analysis.
o Target audience analysis & identification per channel.
Develop & manage influencer/collaborator programs. Liaise with the customer service team to assist with management and engagement of our community daily including responses to comments & instant messages. Own the creation of all content across the Harris Farm business from creative development to execution. Collaborate with our in-house design team and digital media team to ensure content is consistent, relevant, engaging and on brand. Work closely with our in-house chef to drive innovative recipe creation and jump on food trends Manage content calendar across the business. Excellent organisation skills to coordinate and manage supplier activations. Skills Required 2+ years, experience in a marketing, social media or creative/content role Excellent communication skills including copywriting. Proficient in content creation, photography, videography, editing tools, marketing tools and analytics platforms. Proficient in AI tool integration, natural language processing, and data analysis to streamline and enhance work processes. Highly organised, collaborative and attentive to details. Ability to manage internal & external stakeholders to CEO level. Be a creative and strategic thinker, think outside the box. We're a unique Australian family-owned brand. Enjoys working autonomously and diving into opportunities to make the role their own. This role is not a typical 9-5 role, you'll need flexibility to work outside standard hours. Must have a can-do attitude and be a quick learner. Be comfortable working in a fast-paced environment and multi-task. Can demonstrate that they are aligned with the Harris Farm values.
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