About she wear She wear is an innovative, growing Brisbane based footwear brand designing, manufacturing and retailing women's safety work boots, work shoes and functional everyday footwear. We launched in 2013 due to the underwhelming work boot options available for women and have now grown our product offerings from 30 SKUs to over 1000 options.
We're on a mission to make every step count, crafting shoes that bring comfort, support, and seriously happy feet from dawn till dusk.
We've enjoyed fantastic growth in 2023/24 and have really exciting plans in the pipeline for 2025 and beyond, so we've created a new role to assist us with our growth!
About this role Are you an innovative and creative social media pro with a passion for brand building, storytelling and trend-spotting? Do you love crafting engaging, educational and fun content? If so, this newly created role is for you!
We are looking for an experienced Social Media Co-ordinator to join our team and help us elevate our online presence, making she wear the go-to brand for women's functional footwear.
Your key focus will be to build and grow our social media community, creating meaningful connections with our audience by fostering an engaging, supportive and vibrant social media community that feels like family. You'll be the voice behind the brand, sparking conversations, encouraging interaction and growing a loyal following that shares our passion for functional, fabulous footwear!
This is a full time position. Due to the highly collaborative nature of this role, you will be located at our Northgate HQ (remote not available).
Duties will include (but not limited to) … Develop, implement and manage our social media strategy to build brand awareness, community and loyalty.Create eye catching, engaging content that reflects our values, sparks conversations and engagement, and educates our audience on our product range, foot/body health and our brand USPs.Curate, plan and schedule content to social media platforms (Facebook, Instagram, LinkedIn, TikTok).Engage with our community and create an excellent online experience by creating conversations, sharing customer's stories, nurturing and engaging followers to acquire new and retain existing customers.Keep up-to-date on the latest social media trends, platform updates and emerging algorithms to keep us ahead of the curve.Work closely with our Marketing Manager to help organise and attend trade fairs, functions and events with the focus on engaging with our customers and potential customers and elevate brand awareness.Manage influencer and brand ambassador initiatives, and build and maintain relationships.Co-ordinate photoshoots, models, merchandise etc alongside our Marketing Manager.Monitor social media performance by data driven analysis and report back on metrics, growth and conversions and recommend ideas for improvement.Develop a profound understanding of our products and support the Customer Support team in handling customer interactions, providing backup for retail stores and assisting the Dispatch team when needed.After hours social media : You will be rostered onto an after hours social media roster responding to social media queries outside of business hours (approx 1 week in every 6 weeks). You will …
Have a minimum of 2 years experience in a similar position, preferably in fashion, product or high growth E-commerce.Have a demonstrated high level of expertise in the creation of photo and video, including reels and TikToks.Have a demonstrated high level of expertise with social media platforms and scheduling programmes.Be extremely efficient with photo/video editing tools, Adobe Creative suite and Canva.Be a natural storyteller with a passion for creating content that's not only engaging and educational but also authentic and fun!Be creative with a natural flair for eye catching design and clever copywriting.Have a strong understanding of brand identify and the ability to craft creatives that are tone of voice.Be organised and efficient with impeccable attention to detail and the ability to follow directions, brand guidelines and aesthetics.Have highly developed communication skills and relationship building skills, with the ability to work to deadlines and set priorities.Bonus if you have graphic design experience. Benefits and perks Free shoes for you or your loved ones .. do we need to say any more! ;) But seriously ...
You will be joining an award winning, "think outside the box" growing business where our brand purpose, ethos and values are extremely important.
We love to have a bit of fun and are proud of our team culture, so a positive "can do" attitude is just as important to us. Business needs change day to day, so it's important we have the right people in our business who are happy to "get stuck" in and get their hands dirty. We are a small, close team and help each other out when required!
Our recently renovated HQ is in a great location with easy access to cafes, parking and public transport.
MANDATORY : PLEASE INCLUDE A COVER LETTER AND TELL US A LITTLE BIT ABOUT YOURSELF, WHY YOU THINK YOU'RE A GOOD FIT AND WHAT YOU CAN CONTRIBUTE TO OUR GROWING BRAND. Applications received without a cover letter will not be considered.