How do I know if this job is a good fit for me?
You wish to work in a professional work environment where colleagues excel at what they do, supportive and focused on development.
You are independent, self-directed, and value work that allows you to be creative.
You strive to keep your industry knowledge ahead of the market.
You breathe digital and want to be around like-minded people.
Congratulations!
You just found the right place.
What is In Marketing We Trust all about?
We're a technical performance marketing agency, and we exist to solve tough problems in marketing.
We bring an engineering mindset to complex marketing situations to deliver a scalable performance that generates an exponential return on investment.
Trust is in our name and is our guiding principle.
To deliver on our purpose, we will conduct our business by the following Code of Ethics: Build trust through all our interactions Always deliver in the best interest of our clients Invest in the success of every team member Build long-term relationships with our partners Delivering on these foundations will help our continued growth.
What is the internal culture like?
Let's hear from our employees on why they chose to join and stay: A good management team that creates growth opportunities, embodies company values, and understands people's pain points.
A nice, dedicated, supportive (and funny) team with years of experience who are really good at what they're doing.
Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work.
No politics, no bullsh!t.
Very good processes, clear expectations.
About you You are an experienced paid media specialist, handling various client accounts, mainly on Google Ads platforms You have 10-15 hours per week for additional work (both hands-on and strategy).
You wouldn't mind facing the client and owning the account 100% (yes, we understand this is a freelance contract).
What am I accountable for?
You will be hands-on across the strategy and execution of your clients' projects within a friendly and professional remote environment with the full support of our talented Growth team.
Provide deliverables that align with working towards client's KPI's and challenges Perform SEO keyword research Research and analyse competitors' landscape Report on technical SEO performance Perform technical audits of web properties to identify issues inhibiting organic success Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords Analyse site backlink profiles, coordinate outreach and implement link-building campaigns Identify internal linking optimisations Present in-depth findings and results to various stakeholders on at least a monthly basis Identify opportunities for and help build automated processes Lead full-cycle SEO initiatives for our key clients Contribute to and present Quarterly Business Reviews (QBRs) based on previous performance and future strategy.
Who will I be working with?
For each project, we form a team called a Pod - each Pod has a Pod Leader (Account Manager/Project Manager), and 1-2 specialists.
This role requires client-facing meetings, with the involvement of the client's Internal Marketing team.
Other members in the SEO team.
What knowledge and skills do I require to be successful?
Proven experience (5+ years) in all areas of SEO Excellent understanding of modern search engine algorithms and ranking factors Good Technical SEO Background Experience with leading third-party SEO Tools (like Semrush, Moz, Ahrefs, Botify, ScreamingFrog, etc.)
Experienced Google Analytics 4, GSC user Ability to compile and analyse search data and metrics for making data-driven decisions Good communication skills: for client interactions, solution presentations, QBRs How about meetings?
We acknowledge the freelance nature of this role, but we need you to join our client's meetings, including but not limited to WIP, QBRs, budget alignment, and others.
However, our Account Manager will handle the majority of client communication.
We only need you to answer our clients' technical questions and address strategy and performance issues.
You can expect 1-2 client meetings per week and a quick catch-up meeting with our Head of SEO.
All of these will be scheduled a week in advance to accommodate your schedule.
Position title: Freelance SEO Specialist (Senior/Freelance) Department: Digital Delivery Report to: Head of SEO Direct report: N/A Days/Hours: Freelance (10-15 hours/week, these aren't fixed), ongoing contract Employment type : Contractor Targeted time zones/locations: Australia/New Zealand Note: only applications within the targeted time zones/locations are processed.
