Senior Website Content Writer

About Our ClientAs the Senior Website Content Writer you will work in the justice agency in the Public Sector committed to providing integrated services with a focus on accessibility, timeliness, responsiveness, and value. They prioritise fostering a culture of human rights, inclusion, and diversity within their workforce of 3,800 employees, emphasising integrity, respect, trust, collaboration, and a safe, healthy, diverse, and inclusive workplace.Job DescriptionWork under the direction of the OPG website project manager to draft, review and finalise website content using OPG's content brief template.Write and structure clear, easy to understand and easy to navigate web content, informed by existing OPG materials, OPG Project Manager and internal OPG subject matter experts.Ensure consistency in writing style, tone, images and website features (e.g. accordions, pull out poxes etc) across all the webpages that are developed.Refine/tweak the information architecture as the website content is developed (as needed to support website content).Ensure Queensland Government online policies and standards are met and adhered to in terms of website content and architecture (i.e. Queensland Government Web Writing and Style Guide)Write well-informed and keyword-driven content to foster organic traffic.Create optimised tags and meta descriptions to increase click-through rates.The Successful ApplicantDeveloping clear, concise, logical easy-to-read and easy-to-understand website contentUnderstanding the best way to present and organise information online.Drafting website content for various target audiences within the one website.Drafting website content in accordance with the Queensland Government's web writing style guide and website standards.Ensuring consistency in writing style, tone, images and website features across all webpagesDrafting website content using OPG's content brief template.Working autonomously under the direction of the website project manager.Excellent time management, organisation skills and attention to detail.An understanding of best practice website information architecture.Ability to productively engage with internal subject matter experts in relation to the development of website content relevant to their area of expertise.Being a team player and someone with a genuine interest in developing website content, especially for websites supporting the provision of information to vulnerable members of the community.Capabilities in Plain English or Easy English writing.Understanding of Squiz Matrix or similar web content management systems.