Hybrid
Agency: Red Agency
Job Description Summary:
This is an exciting hybrid role where you will work within the Brisbane agency team, as well as the specialist Social and Content team on key accounts. You will work closely with leadership to deliver the best quality work across client program development, implementation and reporting, meeting and exceeding campaign KPIs and making a positive contribution to identifying and securing new business for the agency.
The Senior Social Media & Content Manager applies knowledge and skills to demonstrate autonomy, well-developed judgement, adaptability and responsibility to manage client activities and the junior team that implements them.
You will be responsible for producing different kinds of social media marketing content, monitoring its success, producing monthly reporting and implementing insights and learnings into ongoing content development. The role will provide you the opportunity to work across a variety of local and national brands and creative, integrated briefs across the agency.
As a Senior Social Media & Content Manager, you will have end-to-end responsibility of all Brisbane social clients, while working closely with the National social and content team for production assistance as required, for larger shoot days or more complex editing requirements. You will require strong project management skills in order to build and maintain client relationships, manage workflow, drive creative outputs, meet deadlines, deliver and exceed set KPIs, while helping to upskill junior members of staff.
You will be tasked with preparing and executing (or overseeing the development of) content calendars for our clients' social media channels involving writing, production and editing, preparing creative briefs, applying paid approaches, as well as identifying and sourcing influencers. You'll need to have excellent face-to-face communication skills and feel comfortable operating with a large degree of autonomy to ensure work is delivered to a high-quality standard. The ideal candidate will be used to working autonomously to produce content quickly to maximise opportunities that pop up in the social zeitgeist.
You will also manage the promotion of content through paid means including Facebook, Instagram, LinkedIn and TikTok. This position will work closely with the Brisbane Managing Partner, Executive Director of Social and Content, and the Client Services Director in Brisbane to drive excellence in social and content and optimal client health – and requires accountability for personal and team outputs and outcomes.
Knowledge Requirements
This position requires specific and integrated knowledge of:
Creative thinking
Communication/Relationship management
Organisational/Time management skills
Deep understanding of online technologies and the social media landscape
Deep understanding of editing tools ideally Premier Pro or similar
Knowledge and 'know how' of basic social media production equipment like camera, microphone, tripod and lighting
Skills
Manage junior teams allocated to clients
Plan and write more complex texts
Present more complex presentations and content calendars
Handle more complex negotiations
Manage more complex client engagements
Demonstrate more complex creativity, production and editing
Manage all facets of social media activity (production, organic and paid)
Develop high-quality audience insights
Develop complex content calendars
Look for and make a small contribution to business development activities
Manage allocated budgets ensuring client profitability
Areas of Responsibility
Tasks include:
Content Creation
Creation of content ideas
Creation and planning content schedules
Source content and write copy as required
Maintain editorial content on specified projects, ensuring a suitable level of quality and frequency
Publish content through various channels such as Facebook, Twitter, Instagram, LinkedIn
Participate in creative brief processes
Brief and supervise 3rd party suppliers such as seeding agencies, content providers, influencers, media agencies and production agencies
Social Strategy and Community Management
Liaise between the online community on behalf of our clients
Build and maintain a relationship with influencers and content creators
Online marketing through social networking channels – particularly creating, scheduling and optimising Facebook ads
Agile optimisation of content schedules to ensure learnings are fed back into their ongoing development
Maintain activity reports and monitor campaign effectiveness
Recognise and analyse issues or opportunities for our clients in social media
Relationship Building
Liaise directly with clients building strong client relationships
Ensure a high level of client service
Build and nurture relationships with other areas of the business
Innovation
Remain current on the evolving social media landscape
Proactively monitor the social media landscape to identify trending topics or opportunities for clients to leverage
Budgeting and Financial Management
Manage and coordinate assigned junior account teams ensuring effective and efficient deployment of resources
Ensure timesheets are completed accurately
Manage allocated budgets with no over-runs without prior client approval
People Management
Assist senior managers with training and development of junior staff
Have a strong understanding of the KPIs for self and junior staff
Develop direct reports through on-the-job mentoring
New Business
Support senior managers on new business pitches, tenders and proposals
Present confidently at pitch meetings
Proactively recommend additional projects to existing clients
Maintain and grow a network on LinkedIn
Attend industry and relevant client events
Use networks and networking opportunities to uncover new business opportunities
Contract Type:
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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