Brand Management (Marketing & Communications) Full time Welcome to the world of land-based gaming.
At Light & Wonder, it's all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.
Position Summary The Senior Product Marketing Manager role will be responsible for key regional product launches, customer communication, branding, promotional activities, customer events, competitor monitoring, and sales support.
In addition, this position will be responsible for budget management and execution.
A close collaboration between regional Customer Strategy, Product, Sales, Legal, Account Management, and Finance teams will be essential to fulfill the role's requirements.
The role holder will be expected to interact with customers and thus needs to be confident with strong presentation skills.
The candidate should have the ability to think strategically as well as execute to ensure content delivery on time.
This role will partner closely with the Marketing Center of Excellence, located at company HQ in Las Vegas, Nevada.
This role will help our ANZ marketing programs stay aligned with our overall global marketing strategy as well as brand guidelines.
The Senior Manager- Product Marketing role will report to the Director of Product Marketing and sit on a global team of marketing managers.
Key Responsibilities: Create and manage sales enablement materials, including product demos, pitch decks, case studies, and competitive intelligence to empower the sales team.
Lead cross-functional collaboration with product management, customer strategy, marketing, and sales teams to ensure a seamless flow of product updates, feedback, and insights that influence both product development and sales strategies.
Conduct ongoing market and competitive analysis to understand customer needs, market trends, and the competitive landscape, providing insights that shape sales positioning and tactics.
Collaborate with product and sales to deliver product positioning and key differentiators for new product launches.
Oversee ANZ requirements and process to utilize the Center of Excellence for creative assets from concept to final product.
Prioritize creative briefing and creative requests in line with product roadmap planning.
Proactively take inventory of the current set of creative marketing assets, ensuring assets in use follow brand guidelines.
Prioritize digital asset management for both sales teams and their customers via our sales enablement platform.
Plan and support internal training sessions for ANZ commercial teams.
Planning and Execution: Drive product marketing support for an ever-evolving product roadmap.
Use excellent organizational skills to map detailed lists of assets required to support every product on the roadmap.
Proactively drive marketing planning with product and sales teams in the region.
Manage a dynamic product launch schedule against a timeline.
Customer Marketing & Events: Cultivate and manage positive relationships with customers across the region.
Develop strategic customer and product value propositions, messaging that map to our product roadmap.
Concept and coordinate creative approach, strategy, and execution of multi-channel email and social media campaigns.
Strategically plan, execute, and manage high-impact events.
Coordinate and align cadence for customer communications with sales and customer strategy.
Stakeholder Management: Keep stakeholders informed about marketing initiatives, progress, and performance through regular updates and clear reporting.
Actively seek input from key stakeholders to ensure marketing efforts are aligned with their priorities and objectives.
Collaborate with cross-functional teams to ensure alignment of messaging.
Set realistic goals and timelines, addressing any concerns to ensure buy-in and support from all relevant parties.
Digital Marketing: Enhance online visibility for good news, product launches, and partnerships in the region.
Develop and coordinate social media content for sales reps and the official corporate account.
Help lead adoption of emerging technologies and platforms to accelerate digital programs.
Work Experience: 10+ years of experience in a professional marketing function, i.e., Product Marketing, Casino Game Marketing, Brand Management, Product Sales, etc.
Knowledge, Skills and Abilities: Strong knowledge of the business and long-term strategic goals.
Ability to analyze external factors influencing product performance.
Strong project management and leadership skills.
Excellent written, verbal, and interpersonal skills.
Ability to multi-task and strong problem-solving skills.
Strong analytical skills.
Education: Bachelor's degree (or equivalent combination in education and experience) in project management, marketing, communications, business, or similar.
Work Conditions: The work conditions are representative and typical of similar jobs in comparable organizations.
Some domestic and international travel may be required.
Why Join Us?
Exceptional Talent: Join forces with some of the brightest minds in the industry.
Global Impact: Be part of a truly global team.
Innovative Culture: Innovation is in our DNA.
Endless Opportunities: Opportunities for growth and development.
Positive Impact: Committed to making a positive impact on the world.
Passionate Community: Join a community of passionate gamers and industry professionals.
Join Us Today!
If you're ready to take your career to the next level and be part of a team that's shaping the future of gaming, we want to hear from you!
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