Senior Product Marketing Manager, Financial Services

Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission :
To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute, consumers become contributors, and we greatly increase the rate of human progress.
Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager, you understand our customers, our community, and the challenges they face specific to the Financial Services industry. You write about their story and help them understand how GitLab can help them become the heroes they really are. You will drive awareness of how GitLab helps Financial Services customers transform their business and drive team collaboration and build software faster.
We work in a unique way at GitLab, where flexibility meets a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.
What you'll do Who, Where and WhyResearch and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Financial Services industry.Research, document, and operationalize particular customer use cases and problems that GitLab solves.Identify and define the key value drivers which differentiate GitLab in the market.Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.Tell the full story around Financial Services customer industry pain points and use cases- and how GitLab offers the solution.WhatDevelop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of GitLab.Participate and contribute to field and industry events as a GitLab evangelist and thought leader.Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.Create campaign messaging and content as required to support ongoing marketing initiatives.ProofDevelop relationships with analysts and regularly brief them about GitLab's unique value proposition.Document and demonstrate GitLab value in analyst market research reports.Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.ChoicesParticipate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.Research and track overarching market trends and patterns.Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.Research and support pricing and packaging decisions in order to meet market demands and needs.Define and lead market research projects into specific market segments.What you'll bring  At least 6 years enterprise software marketing experience, including 4 within product marketing.Strong Financial Services industry background- either marketing to the industry, working within the industry or both. Background in wealth and asset management, banking and/or insurance.Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.Support product launch plans as a Financial Services industry expert to establishing GitLab's position as a market leader, to drive demand and sales pipelineExperience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.Proven experience being self-directed and working with minimal supervision.Data-driven, use data to measure results and inform decision making and strategy development.Experience with Software-as-a-Service offerings and open core software is required. Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.You share our values and work according to those values.Ability to travel if needed and comply with the company's travel policy.If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this role's listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. $110,800 — $237,600 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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