As our Senior Marketing Specialist, you'll play a part in driving positive change for the communities we serve.
Full-time or Part-time & flexible hours available12 month parental leave roleTrue hybrid working – work from home and our Mitcham officeAbout Us We're on a mission to create a brighter future, where you can be a change maker at the actual source. We're one of Australia's largest water utilities with over 30% of Victoria's population relying on us for their essential water and sanitation services.
Our award-winning culture fosters an inclusive, collaborative, and flexible environment that enables our people to thrive. Here, you'll be inspired and challenged to grow alongside us.
We're committed to reconciliation and supporting the self-determined role for Traditional Owners/Custodians in water and land management.
Your Key Responsibilities The Senior Marketing Specialist works across the full marketing mix to design and deliver marketing and behaviour change campaigns.
You'll be developing campaigns to help customers save water in their homes, access support to pay their bills and promote the benefits of tap water. In doing so, you'll enhance Yarra Valley Water's relationships with staff, customers and drive positive social and environmental change in the community.
A strategic thinker, you'll design targeted campaigns, drawing out key insights and translating strategic priorities into marketing campaigns. Your passion for identifying new opportunities will enable you to engage with complex topics and translate them into engaging experiences for a broad range of audiences.
Key functions include:
Lead and execute direct 1-1 marketing campaigns from start to finish, focusing on optimizing performance and boosting customer engagement. Experience with Salesforce Marketing Cloud or similar is desirable.Designing and delivering campaign strategies, activities and programs spanning advertising, social media, public relations, events and direct communications.Craft clear, compelling audience-centric communications for advertisements, social media, emails, website and direct mail.Manage relationships with agencies and project stakeholders.Preparing presentations, project plans and board papers.Managing budgets, approvals and procurement processes.Contributing to innovation and continuous improvement across the business.What we're looking for The successful candidate will have a tertiary qualification in Marketing, Communications or Public Relations and at least 7 years' experience working in a marketing, communications or campaigns role.
You will have demonstrated experience designing and implementing behaviour change or social marketing, taking a confident approach to developing campaigns in an ambiguous environment. A motivated self-starter, you will thrive in setting a fast pace and can work between competing priorities. You will be able to manage multiple projects simultaneously, setting timelines, balancing priorities and working to deadlines and budgets.
You will have experience in directing advertising, design and public relations agencies to deliver projects. You will be nimble and creative and able to create maximum exposure and awareness for water saving initiatives, whether they be big or small.
With a customer-centric mindset, you'll be results focused, resilient, excellent communicator (particularly written) and able to build relationships and influence at all levels.
This full-time 12 month role is classified as an Officer Level 5 $117,026 - $126,511 dependent on experience, plus 12% superannuation.Flexible working arrangements where our people are empowered to design their days with their team.$650 home office set up allowance for eligible employees.Free and secure on-site parking with on-site café at our Mitcham office.14 weeks paid parental leave.15 days paid personal leave, which can be used for caring, wellbeing, mental health, menstrual or menopause.Request to swap certain public holidays for another day of paid leave.Research shows that men apply to jobs when they meet an average of 60% of the criteria, while women and other marginalised people tend to only apply when they meet all of them. So, if you think you have what it takes, but don't necessarily tick every box, please apply or get in touch. We'd love to have a chat and see if you could be a great fit.
How to applyApplications should include a supporting Cover Letter and Resume.
Closing date: Friday 29 November 2024 This position is available for Yarra Valley Water employees and external applicants. We welcome applications from everyone, including Aboriginal and/or Torres Strait Islander peoples, people with Disability, mature age and young job seekers, members of the LGBTI+ community, and people from all cultural backgrounds. If you need any help with the application process or would like to discuss your reasonable adjustments during interviews, please contact us via email ******.
Successful applicants must be eligible to work in Australia and agree to provide information for pre-employment checks, if required for the position. This may also include a Police Check or AusCheck, where an offer will be subject to a satisfactory outcome of these checks.
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