Senior Marketing Manager - Lifecycle

We are seeking a Senior Marketing Manager - Customer Lifecycle to join a global FinTech SaaS powerhouse.SMB Segment Marketing team offers the chance to lead and innovate in customer lifecycle management across APAC markets.What your exciting days will look like:Develop and drive the APAC retention strategy to accelerate growth and enhance customer lifecycle experiences.Lead multi-channel marketing campaigns to improve customer engagement, feature adoption, and retention.Manage quarterly growth plans, retention targets, and performance reporting.Use data insights and customer research to develop innovative marketing strategies.Leverage AI/ML to create personalised customer experiences throughout the lifecycle.Regularly assess campaign performance and optimise for key metrics such as adoption, engagement, and churn reduction.What you'll bring to the team:10-12 years of experience in customer marketing campaigns (preferably lifecycle marketing).Strong ability to understand customer behaviour and craft strategies that delight and engage users.Proven track record of driving business growth through data-driven insights and effective communication strategies.Familiarity with marketing automation frameworks (Eloqua preferred).Exceptional collaboration and influence skills across cross-functional teams.Perks:Flexible hybrid work arrangement (Sydney CBD)Paid "Recharge" Days for your well-beingApply today via the link below – we can't wait to meet you!
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