Do work that matters Your Chapter will work closely with the Customer Service Lending (CSL) domain to strategise, execute and deliver marketing campaigns and initiatives aligned to business priorities and profiling/driving leads to home buying lenders who support our customer's needs.
You will be responsible for determining how our lenders amplify our home Buying GTM efforts and how their expertise can further support customers' dreams of home ownership from acquisition through to retention. Your focus will be to drive significant growth to proprietary lending.
See yourself in our team Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.
Our wider team directly supports the Product and Customer Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Business & Institutional Marketing, Media, and Customer Insights and Research.
Your direct team supports the CSL (home buying lenders) crew – dealing with the GTM approaches that amplify our proprietary lending/lenders offering and communications to ensure customers feel empowered, appreciated and to deepen our relationship with them.
On any given day, you will: Build the marketing strategy for your portfolio to deliver on business and customer goals, with a focus on customer acquisition and leads for our Home Buying lenders.Generate and leverage customer insights to identify core strategic customer challenges/opportunities/pain points to help shape the development of relevant strategies and initiatives.Lead the development and execution of the marketing strategy to support customer/channel objectives, segment our target audiences and partner with other marketing teams to integrate into other relevant product and customer strategies.Execute ruthless prioritisation of activities against strategic plan to align to key objectives and COE resourcing.Oversee Marketing Managers who will work in cross functional agile teams with core partners to develop GTM plans that will meet business/customer objectives.Lead holistic reporting for lender marketing activity, including results on business objectives and leads, key learnings and next steps.Actively lead and mentor a team of strategic marketing managers to ensure the development of efficient, timely and effective communications that ladder up to the strategy and business objectives. We want to hear from you if this sounds like you: Deep knowledge and experience in consumer financial services as a product manager, marketer, or even a customer-obsessed all-rounder in a start-up environment; Home Buying (mortgages) is a plus.Highly strategic with experience designing customer value propositions that are simple, cohesive and can be used to develop compelling GTM strategies.Experience in executing both above-the-line and below-the-line channels, adapting the marketing strategy to relevant channels, and communicating the effectiveness of marketing initiatives.Strong leadership and planning capabilities and experience working as a 2IC.Insight driven with ability to use data to tell stories, influence decision making and development of marketing initiatives, and connect them to business opportunities/challenges.Strong stakeholder management skills with all elements of the value chain including product, data and analytics, digital.Strong business acumen and understanding of ROI/ROMI and campaign metrics.Creative thinker with problem-solving/growth mindset.Experience in Home Buying marketing preferred but not essential. If this sounds like your next career opportunity, please apply now!
Working at CommBank At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.
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Advertising End Date: 15/11/2024
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