You will be responsible for accelerating growth and market share of the Private Label brands.
About Us
Working for a prominent player in the Asia Pacific region, specializing in the provision of various automotive-related products and services, you will be responsible for accelerating growth and market share of the Private Label brands.
Our client is an ASX-listed organization with a significant market presence and has a diverse range of businesses encompassing trade, wholesale, and retail segments, serving a wide customer base.
You will be a valued member of an emerging team within their organization, contributing to strategic brand decisions and executing various brand-building and tactical initiatives aimed at enhancing awareness and engagement among their staff, customers, and end-users.
Key responsibilities include: Supporting the Group Manager Brand in crafting Private Label Brand strategies, including category, channel, and product plans.Developing and executing a comprehensive brand strategy in alignment with our organization's Vision, Purpose, and Values.Collaborating with internal teams and external partners to create branded content, messaging, and activities that align with our brand's objectives.Creating Annual Brand Plans and Go-to-Market strategies for brand/product launches, including the necessary marketing support for successful outcomes.Taking the lead in marketing efforts for product or brand updates, which includes packaging development, rollout management, and activation plans to drive growth across various channels.Establishing Private Label brand guidelines, packaging templates, positioning, brand pillars, and value propositions for key private label brands.Supporting the demand activation team with the necessary branded content and tools for successful execution.Monitoring and analyzing the brand's performance to provide strategic recommendations for improvement.About you: Minimum 8 years' experience in Brand Marketing.Tertiary qualifications in business or marketing, or equivalent professional qualification.You will bring significant Product / Brand Marketing experience and exposure to the full marketing mix in either a retail, FMCG, hardware, industrial, or manufacturing environment within the B2B landscape.Please apply directly through the link with your cover letter and CV or for further information please reach out to Kimberley at ******.
LOCATIONMelbourne, Australia > Mount Waverley, Melbourne, Australia
Job TypeFull-Time
Job RefBBBH30489_1733966397
Date PostedThu, 12 December 2024
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