Senior Marketing Executive, ANZ
Blis is seeking an experienced and dynamic Senior Marketing Executive to join our growing team, covering the Australian and New Zealand region. This role is ideal for a marketing professional with 2-4 years of experience, who is looking to take ownership of key marketing initiatives and drive results across multiple channels.
Reporting to the Head of Marketing, APAC, the Senior Marketing Executive will have a high degree of autonomy and be responsible for executing a range of marketing activities, including email marketing, content creation, event management, and paid digital campaigns, with a particular focus on LinkedIn.
This is a full-time position based in Sydney, Australia. We've embraced flexible working and expect this to continue indefinitely, however, we currently expect this role to be in our office 3 days per week.
Key Responsibilities
Email and Content Marketing:
Plan, develop, and execute email marketing campaigns, ensuring content is engaging and aligned with campaign objectives. Support content marketing efforts across blog posts, case studies, social media, and other channels.
Event Marketing & Management:
Independently manage the planning and execution of marketing events, including trade shows, webinars, and conferences. Handle logistics such as venue selection, vendor coordination, attendee registration, and on-site support.
Paid Digital Campaigns:
Create and manage paid digital campaigns, with a specific focus on LinkedIn ads. Utilise LinkedIn Campaign Manager to drive brand awareness, engagement, and lead generation.
LinkedIn Live & Social Media:
Manage LinkedIn Live sessions and develop strategies for increased engagement on social platforms. Create and schedule content that aligns with the broader marketing strategy.
Copywriting:
Write clear, engaging, and compelling copy for email marketing, blog posts, event invitations, social media, and other marketing materials.
Reporting and Metrics:
Track, analyse, and report on the performance of marketing campaigns. Provide insights and recommendations to optimise future campaigns.
Collaboration:
Work closely with the sales team to ensure marketing activities align with sales objectives and drive meaningful results. Manage relationships with external vendors where necessary.
Commitment to Blis' Inclusion initiatives & 5 step sustainability plan
Skills and requirements
2-4 years of experience in a similar marketing role, with a strong background in email marketing, content creation, event management, and paid digital campaigns.
Proficiency with LinkedIn Campaign Manager, with experience running paid LinkedIn ad campaigns. Experience with LinkedIn Live is a plus.
Strong copywriting skills, or a keen interest in developing them, for a variety of marketing channels.
Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Basic understanding of marketing metrics (e.g., CTR, conversion rates, ROI) and the ability to report on campaign performance.
Excellent communication skills, both written and verbal.
Proficiency in using Zoho CRM and Marketing Suite or similar platforms and Google Workspace (Gmail, Docs, Sheets, Slides).
Positive attitude, strong attention to detail, and a team-player mindset.
Flexibility to work after hours for events and travel interstate when required
Flexible working arrangements are provided to accommodate this requirement.
If you don't meet every requirement but believe you'd be a great fit for this role, we encourage you to apply—we're always looking for passionate, driven individuals to join our team.
About us
Blis is the geo-powered advertising tech stack. We've built a radically different omnichannel advertising solution structured on geography, not identity. Audience Explorer is our powerful audience planning platform delivering actionable intelligence & insight to advertisers.
With Blis, advertisers can plan unified audiences with data from premium partners, connected by geo. Buy audiences using smart cookieless technology that can double performance and halve costs. Measure the audience, not just the channel, with patent-pending omnichannel measurement technology.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world's largest and most successful companies, as well as every major media agency.
As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don't condone or tolerate any form of harassment, by employees or by others who do business with us.
Our Values - B.L.I.S.
Brave
We're leaders not followers
An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don't see barriers, just possibilities.
We take ownership and hold ourselves accountable for outcomes, good and bad – and we don't pass the buck.
Love our clients
We're client obsessed
We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.
Inclusive
We're one team
We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.
Solutions driven
We're action oriented
Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.
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