The Performance Marketing team at QuickBooks Canada is primarily responsible for driving website traffic, increasing web-signups, maximizing ROI & improving customer experience overall. The Holistic Search Team is part of the Performance Marketing team and manages Earned (SEO) and Paid Search channels (Text, Shopping & PMax) on external search engines. They also run experiments to improve ROI and find levers to grow the QuickBooks business. Search is one of the largest levers for QuickBooks Canada for new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.We are looking for a Manager 1, Marketing (Paid Search) to manage customer acquisition for QuickBooks Canada. Reporting to the Holistic Search Lead, this position will be responsible for driving stronger customer engagement & acquisitions through the paid search channel to help fuel growth for QuickBooks Canada, working in close collaboration with internal teams, vendors, and partners. You will also have at least one contractor and/or FTE employee reporting to you.This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term impact of customer behavior trends.The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. The candidate needs to be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. One should be comfortable with thinking big and diving deep. This position will be the single point of contact for specific areas of the business and will be the paid search team's expert, gathering insights and applying learnings to additional lines of business.This is a hybrid position based in Toronto but one may work cross-functionally with partners located across many of our global sites, including the US, UK, Australia, and more. The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.Responsibilities
Take a leadership role in the planning, strategizing, managing, and executing QuickBooks Canada's SEM & App campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding, and invoice management across all LoBs.Mentor team members to achieve targeted performance KPIs (CAC, conversions) including optimizations and campaign troubleshooting.Manage relationships with Google, Microsoft, Apple, and other agency partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements.Partner closely with internal cross-functional teams - SEO, Analytics, Product, Finance, Engineering to drive best practices, identify testing opportunities, and develop roadmaps.Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.Minimum Requirements
7+ years of professional non-internship marketing experience.Experience building, executing, and scaling large-budget, multiple LoB paid search programs.SEM/PLA bid management platform experience required.Experience with keyword analysis and common keyword research tools.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience leading go-to-market for B2B software will be a plus.6+ years' experience using Paid Search management tools like: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Search Ads 360 (DoubleClick Search).Experience communicating results to senior leadership.Agency and client experience preferred.
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