About Us: My State Bank has a clear vision to drive growth by focusing on new customer acquisition and creating a strong brand presence in the market.
Our Everyday Banking and Marketing division plays a critical role in realizing this vision, and we are looking for a dynamic Senior Manager, Brand & Marketing Planning to join our team.
The Opportunity: This role initially is a six-month fixed-term opportunity.
The role is open to candidates in Melbourne and Hobart.
Role Overview: As the Senior Manager, Brand & Marketing Planning, you will be at the forefront of My State's marketing efforts, responsible for planning, executing, and optimizing brand and customer acquisition activities.
You will lead a team, collaborate with internal and external partners, and ensure that our brand strategy is consistently and effectively communicated across all customer touchpoints.
Working closely with key divisions, you will determine advertising priorities and ensure our operations are ready to deliver an exceptional customer experience.
You'll manage the ongoing brand story across the organization, maintaining a consistent brand presence and overseeing the development and governance of brand guidelines to ensure they align with our masterbrand design principles.
Additionally, you'll manage the brand and advertising budget, ensuring it meets our established plans and targets.
Leading agency relationships, you'll ensure the successful execution of advertising campaigns, with a focus on consistently presenting brand messages and key customer value propositions across My State's retail network.
Your role will be instrumental in shaping how our brand is perceived in the market, driving growth and customer loyalty through strategic and creative excellence.
Qualifications and Experience: Degree-level education with 8+ years of experience in brand and advertising, particularly within retail financial services.
In-depth understanding of paid media across both traditional and digital channels, with experience in building and growing a challenger brand.
Strong experience in designing and delivering creative strategies that drive interest and action from targeted customer groups.
Proven capability to lead direct and agency teams to deliver impactful marketing activities.
Strong commercial and data acumen, with the ability to align marketing activities with business objectives.
Courageous, fast-moving decision-maker with a knack for making tough decisions without getting bogged down in unnecessary details.
Why Join Us? If you're considering joining, now really is the time.
My State is in an exciting period of growth and transformation, all while staying deeply committed to our community roots and customer-first approach.
For a Brand and Marketing Planner, My State offers exciting challenges and the opportunity to make a real impact.
Plus, as a publicly listed company with our head office in beautiful Hobart, you'll be part of something special in a place that's truly unique.
Apply Now! To apply for this role, click "Apply Now" by midnight Sunday 22nd of September 2024.
As part of your application, please provide a cover letter outlining who you are and why you are applying for this role.
Employment with My State is subject to a Bankruptcy, Police, and Credit check to verify your suitability to work in the finance sector.
My State Limited is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive work environment for everyone that works with us.
All applicants will be considered for employment regardless of their race, religion, gender identity, sexual orientation, age, or disability.
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