Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API).
Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.
About us: Since our humble beginnings in 1910, we've grown from a small co-operative of three pharmacies to a national organisation and one of Australia's leading health, beauty, and wellness companies.
Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods.
In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics.
The division employs more than 3600 team members.
About the role: Join us as the Senior Loyalty Manager, where you will lead the Wesfarmers Health Loyalty strategy, driving visitation, customer retention, engagement, and satisfaction across our Retail brands, including Priceline.
This role will report into the Head of Loyalty and eCommerce and will be offered on a fixed term contract of 14 months.
Oversee all aspects of the Loyalty function, including member communications, partnerships, program operations (delivery of the loyalty customer value proposition), OnePass partnership, content, customer experience, strategy, and financials (revenue, income, breakage, points accrual).
Develop and implement strategic initiatives that leverage customer insights and data to optimise loyalty program performance, drive revenue growth, and enhance customer satisfaction and lifetime value.
Focus on operational excellence, innovation, and team development to establish a best-in-class loyalty program that delivers significant benefits to Wesfarmers Health and our partners.
Simplify and enhance access to health, beauty, and wellness experiences for our customers If you're passionate about loyalty strategies and ready to make a meaningful impact, we want to hear from you!
Key Responsibilities: Channel Performance: Exceed sales growth targets for the Loyalty channel.
Manage the FY25/FY26 Loyalty Budget, ensuring key metrics are met.
Analyse P&L data to drive continuous improvement.
Monitor loyalty metrics and provide robust forecasts.
Strategy Development: Own and evolve the Wesfarmers Health Retail Loyalty strategy.
Collaborate cross functionally to enhance the customer value proposition.
Stay updated on market trends and emerging technologies.
Program Operations: Oversee daily operations, including member communications and promotions.
Develop operating plans and execute loyalty strategies to drive engagement and growth.
Partnership Management: Oversee OnePass partnerships and maximize income through strategic collaborations.
Ensure contractual agreements are met and drive ROI.
Leadership & Stakeholder Management: Provide leadership and mentorship to the team, fostering a high-performing culture.
Build cross-functional relationships to align Loyalty initiatives with business objectives.
What you'll bring: Education/Qualifications: Minimum 10 years of experience in loyalty leadership, preferably in retail.
Tertiary qualifications in marketing, business, experience design, or digital.
Experience with franchise systems is desirable.
Skills & Experience: Strategy and Operations: Proven track record in managing and scaling loyalty programs.
Ability to develop and refine loyalty strategies and operating plans.
Capable of multitasking between day-to-day operations, initiatives, and strategic planning.
Familiar with various loyalty platforms and technologies, including CRM and marketing automation tools.
Commercial: Successful in delivering key loyalty metrics, such as scan rates and member engagement.
Strong commercial acumen with an understanding of loyalty drivers.
Experience in developing business cases and managing operating expenses.
Skilled in using data to optimise loyalty strategies.
People Management: Experience in leading and developing teams, promoting a culture of innovation and collaboration.
Stakeholder Management: Ability to collaborate across the organisation to enhance the consumer experience.
Respectful and encouraging of team members' ideas and contributions.
Communication Skills: Excellent communication skills, capable of tailoring materials for diverse audiences, from seniorleadership to junior team members.
Why us?
A fantastic work culture based off our four Ways of Working – Start with the customer, Do it with heart, Work as a team, Own your impact.
Flexible working that is balanced with our organisational need to create connections and enable collaboration.
Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
'We Love Your Work' recognition program.
Team members can recognise their peers, team or other business units, with winners taking part in our annual awards.
Novated leasing options with discounted onsite parking Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year Beautiful outdoor terrace for work and recreation Food, coffee and health & wellbeing facilities onsite including a free fully equipped gym Dedicated end of trip facilities (cycle racks, showers, lockers).
This is an opportunity to join a highly regarded and established company offering excellent career prospects and team member benefits.
Wesfarmers Health is also committed to supporting the Workplace Gender Equality Agency requirements.
For more information about Wesfarmers Health please visit wesfarmers.com.au/our-businesses/wesfarmers-health.
Aboriginal and Torres Strait Islander Applicants Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.
As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.