Senior Health Technology Marketing Manager Commonwealth Bank of Australia Sydney, AustraliaSenior Health Technology Marketing Manager Commonwealth Bank of Australia Sydney, Australia Posted 1 day ago Permanent CompetitiveYour BusinessBusiness Bank (BB) offer a wide range of services and solutions to our small to medium, enterprise customers and our regional and agribusiness customers. Healthcare is an important segment of the Australian economy and to ensure the Bank is addressing the needs of its healthcare customers, the CommBank Health vertical was created.See yourself in our team:CommBank Smart Health is Australia's first truly end-to-end digital solution for the healthcare industry - providing convenient and secure payment, claiming, and directory capabilities for Australia's healthcare payer schemes, providers and patients.Role PositioningIn the technology sector, a product marketing manager often acts as the bridge between the technical and business worlds. They are responsible for understanding market trends, analysing competitor products, and defining a product vision that meets customer demands.In a B2B setting, product marketing managers need to understand complex business processes and decision-making structures. Their role often involves crafting tailored messages for different stakeholders within the target businesses.This role will act as a pivotal link between working with the rest of the UX team to help evolve the User Research and insights obtained from the activities and initiatives that the UX team undertake with multiple cohorts, stakeholders, partners and end users (including external and internal user of Smart health products and services).Key responsibilities:Define and communicate the product's value propositionDevelop and implement go-to-market strategiesConduct market and competitive analysisWork closely with product development teams to deliver products that align with market needsCreate product content, including case studies, white papers, and blog posts, sales and implementation tool kitsDevelop messaging and positioning for the productUnderstand and document the buyer's journeyCreate and launch effective go-to-market plansDrive demand and usage of the productCreate sales enablement tools, like pitch decks, datasheets, and demo videosRequired skills and experience:Technical background with a strong understanding of the tech industryExcellent communication and interpersonal skillsStrong analytical skills and ability to make data-driven decisionsExperience in B2B marketing and salesStrong understanding of business processes and decision-making structuresExceptional written and verbal communication skillsIf you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.Advertising End Date: 22/06/2024Job ID REQ212199More Jobs From Commonwealth Bank of AustraliaBoost your career Find thousands of job opportunities by signing up to eFinancialCareers today.#J-18808-Ljbffr
