Direct Marketing & CRM (Marketing & Communications)Full timeAbout the BusinessOur client is a global, FTSE 250-listed company made up of a collection of progressive fintech brands with offices in 18 countries across five continents. Recognised with multiple Canstar Awards, they have been at the forefront of their industry for decades. They have snapped up many awards for their top-class platforms, forward-thinking products, and incredible employee experiences. They believe in financial freedom – and their purpose is to help ambitious people achieve it. Around 400,000 people use their groundbreaking technology and forward-thinking platforms.About the RoleReporting to the Head of Marketing and managing one direct report, this role is responsible for building commercial engagement and retention strategies across multiple customer segments. You will develop integrated campaigns leveraging content, social media, events, and email marketing – with a particular focus on personalised communications. Evolving the existing customer journey programs, you will also build new programs to improve performance across key segments. Cohorts may include dormant customers, customers whose frequency changes, or those where there is an opportunity to cross-sell into other product offerings. This role requires an analytically minded leader, who deeply understands the data to make informed recommendations to the business.About YouYou are a degree qualified, experienced marketing leader, with a proven track record of working across complex organisations and delivering results through others. You must have lifecycle and retention marketing experience within SaaS, fintech, or services – utilising Salesforce. You excel in interrogating the data (qualitative and quantitative) to guide decision making. With strong written and verbal communication skills, you thrive in a fast-paced environment and are keen to see the fruits of your labour delivered quickly.How to applyClick on the APPLY button or contact Michelle Young on 0483 918 526 for a confidential discussion.Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.Your application will include the following question:How many years of experience have you had with Salesforce?
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