Lendi Group is the new group born out of the merger of Aussie Home Loans and Lendi. As a Group we operate a multi-brand strategy across Aussie Home Loans and Lendi, pulling together a truly personalised home loans experience for the Australian audience that balances both human support and smart technology.
We're revolutionising the industry with best-in-class technology and a suite of tools that takes the hard work out of home loans – for our Customers and Brokers alike.
Diversity, Equality, and Inclusion are fundamental to the success of Lendi Group. We're passionate about fostering an environment where our team members feel valued and supported and we celebrate everyone's unique identity.
The Senior Content and SEO Manager will be responsible for leading Lendi Group's content strategy and SEO initiatives to drive organic traffic growth and enhance online presence. This role will oversee the newsroom rhythm, write SEO-driven content, and serve as an ambassador for the company's CVP and content framework. The ideal candidate will have a deep understanding of SEO tools and best practices, exceptional writing skills, and the ability to lead and inspire a team..
This role is based in Sydney and follows a hybrid working model.
Job Description
Leadership and Strategy:
Lead the newsroom rhythm, ensuring timely and impactful content creation.
Develop and drive the organic content strategy across both brands, with a key focus on SEO and organic traffic growth.
Serve as an ambassador for the company's CVP and content framework, ensuring alignment with overall business goals.
Lead an onshore and offshore team, partner with agency and internal and leverage AI to scale content creation.
Content Creation and SEO:
Write content that drives SEO, utilising best practices to enhance visibility and search engine rankings.
Lead a small team of content writers in developing various types of content, including email journeys, articles (blogs, financial guides, thought leadership), and industry insights.
Lead adoption of, and leverage, AI to scale content creation, ensuring capacity available to tweak / amend content to ensure it has been reviewed.
Ensure that all site content is accurate, consistent, and on-brand, maintaining a distinctive tone of voice for both Lendi and Aussie brands.
SEO Tools and Best Practices:
Drive the SEO and organic strategy, collaborating cross-functionally to drive organic uplift.
Utilise SEO tools and best practices to identify content gaps, opportunities, and drive an increase in conversion from organic traffic.
Stay updated with the latest SEO trends and algorithm changes to ensure the company's content strategy remains effective and competitive.
Lead SEO manager, supporting proactive contribution to initiatives / direction.
Identify gaps and opportunities in our content strategy with SEO manager based on search data / traffic.
Content Management and Optimization:
Build and maintain the content calendar across key channels to meet campaign deadlines and email journey objectives.
Own the development of a content governance system, maintaining and optimizing older web pages for continued relevance and performance.
Manage the day-to-day content operations, including page-level creation, formatting, editing, testing, and optimisation on the company's CMS.
Cross-Functional Collaboration:
Collaborate closely with cross-functional partners in Product, Design, Engineering, and Distribution to develop page templates and components that are on-brand and optimised for SEO.
Partner with internal and external stakeholders to ensure the content strategy aligns with broader marketing and business objectives.
Performance Tracking and Reporting:
Track and report on key performance metrics related to organic traffic, content engagement, and SEO performance.
Use data-driven insights to continuously refine and improve the content strategy, ensuring it meets business objectives and drives growth.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is preferred.
Minimum of 8-10 years of experience in content strategy, SEO, and digital marketing.
Proven track record of developing and executing successful content and SEO strategies.
Strong understanding of SEO tools and best practices, including keyword research, on-page optimization, and link building.
Exceptional writing and editing skills, with the ability to create compelling content that drives engagement and conversion.
Experience leading and managing a team of content writers, with strong leadership and mentorship abilities.
Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
Strong analytical skills and the ability to use data to drive decision-making and strategy refinement.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Additional Information
What's in store for you at Lendi?
A dynamic and innovative work environment.
Opportunities for professional growth and development.
The chance to make a significant impact on the future of AI at Lendi Group.
We support our people in a variety of ways, but a few of the benefits that that out people rave about include:
We're Flex First – We've embraced a hybrid, flexible working model that adapts to team members needs and lifestyles
A vibrant, relaxed, yet professional culture
Wellness initiatives with a strong focus on psychological safety
We offer generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers
An additional week's Loyalty Leave each year after reaching 3 years' service
A 24/7 Employee Assistance Program service providing counselling and support
We're committed to building a diverse and inclusive community for everyone at Lendi Group. Creating a culture that is representative of the world we live in makes us better people and our organisation gains tangible benefits, ultimately this creates a melting pot of creativity.
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